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Google has broadened the accessibility of its AI-powered search feature, now available in 35 additional languages and 40 more countries. This global expansion brings cutting-edge search capabilities to millions more users, further solidifying the tech giant’s position in the evolving digital landscape.

The search engine’s AI mode, which has already been integrated into several regions, is designed to enhance user experience by delivering more nuanced, contextually aware responses. It leverages advanced machine learning algorithms to provide users with relevant, personalised information based on their search queries. As a result, users now receive more accurate results and immediate answers, whether they’re looking for detailed technical data, news, or casual information.

The expansion into 35 new languages, including Bengali, Malay, and Persian, marks a significant milestone in Google’s ambition to create a more universally accessible search engine. The company’s efforts to make its AI-powered features more inclusive have resonated with a global audience, particularly in regions with high numbers of native speakers who had previously been underrepresented in AI-driven services.

This development is part of Google’s broader strategy to strengthen its competitive edge in the search market. With AI now becoming a central element in search functionality, the company aims to differentiate itself from other players, such as Microsoft’s Bing, which has also integrated AI technology into its search engine.

Google’s move aligns with its ongoing efforts to prioritise artificial intelligence across its platforms. AI’s role in search has evolved beyond simple query-based responses to complex problem-solving and semantic understanding. By deploying AI in this expanded format, the company is setting a new benchmark for how search engines should interact with users. The introduction of more languages ensures that users worldwide benefit from a more intuitive and responsive search experience.

The roll-out is also designed to capture the attention of non-English-speaking markets, where Google has faced competition from regional players. For example, in countries where local languages dominate, such as parts of Southeast Asia and the Middle East, the ability to use AI-driven search in native languages is a crucial step towards maintaining user loyalty. Google’s strategy appears to be not only about providing relevant information but also tailoring responses in ways that reflect cultural and linguistic contexts.

Industry analysts note that the deployment of AI in search is becoming increasingly vital for tech companies looking to stay ahead in the digital space. By bringing AI to more languages, Google is ensuring its search platform remains at the forefront of technological innovation, offering greater value to users around the globe. Furthermore, the technology promises to assist businesses in connecting with customers more effectively by improving discoverability and delivering content more suited to regional and linguistic preferences.

This step towards universal AI integration is also a response to the growing demand for more accessible, user-centric services. As artificial intelligence continues to mature, users expect it to provide not only immediate answers but also solutions that are tailored to their individual needs and linguistic background.

However, the move is not without its challenges. Ensuring that AI algorithms perform optimally in diverse languages, including those with complex grammatical structures and dialects, remains a significant hurdle. For instance, languages like Bengali or Malay pose unique challenges due to their rich vocabulary and varied sentence structures. Google’s AI team is likely to continue refining its models to handle these nuances, improving accuracy and overall user satisfaction.

The growing global reach of AI-powered search further emphasises the broader trend of AI’s role in shaping future technology. With machine learning increasingly being embedded into everyday tasks, from search engines to digital assistants, the evolution of AI represents both an opportunity and a responsibility for companies like Google. The company must balance rapid innovation with ethical considerations, ensuring that its AI systems are transparent, equitable, and accountable.

Japanese farmers have turned to cutting-edge technology in an attempt to safeguard their poultry from increasingly frequent predation by wild animals. The innovative solution: automated laser drones. These high-tech devices, which combine the precision of laser technology with aerial autonomy, are designed to deter predators like foxes and hawks from attacking chickens.

The rise in wildlife predation on farms has become a growing concern for Japan’s agricultural sector. Predators, often driven by habitat loss or changes in the environment, have been encroaching upon farming areas. The damage caused by these animals is not only costly but can also severely impact food production. With their farms under siege, poultry farmers have sought more advanced methods of protection, beyond traditional fences or scarecrows, that would be both efficient and sustainable.

The solution has come in the form of drones equipped with advanced sensors and lasers that track and identify predators. These drones are programmed to autonomously patrol the skies, scanning the ground for movement. Upon detecting a potential threat, the drones deploy targeted laser beams designed to startle and deter the animal without causing harm. This non-lethal approach ensures that the predator is frightened off but unharmed, which is crucial for maintaining ecological balance while protecting the farm’s livelihood.

This approach also benefits from its efficiency. Unlike human workers who might be limited by time and resources, drones can patrol vast areas continuously and autonomously, ensuring 24/7 protection. The lasers used by the drones are highly focused and can be calibrated to avoid affecting the animals’ surroundings, such as the chickens they are protecting. By using this method, farmers can ensure that their birds remain safe from predators without resorting to harmful chemicals or traps.

The drones are part of a larger trend in Japan, where technology is increasingly being employed to address agricultural challenges. The country has long been at the forefront of adopting technological solutions for its agricultural sector. With a rapidly aging farming population and declining rural populations, the need for automation and innovation in farming practices has never been greater. Japan’s agricultural sector has embraced everything from robotic harvesters to artificial intelligence systems that help optimise crop production.

The laser drone initiative reflects a growing trend in agricultural innovation, particularly as it relates to sustainability. As concerns over the environmental impact of traditional farming practices intensify, more farmers are turning to technology as a way to enhance efficiency while reducing the ecological footprint. The laser drones are a prime example of how technology can provide solutions that not only protect farmers’ assets but also preserve the integrity of local wildlife populations.

While the drones’ use in Japan is still in the pilot phase, the potential for their broader application is clear. With the technology continuing to evolve, it is expected that these drones will become more widespread, not just in Japan, but potentially in other countries facing similar challenges with wildlife. Other regions, such as parts of the United States and Europe, have seen similar problems with predators attacking livestock, making the laser drone solution an attractive option for international markets.

However, the introduction of these advanced technologies is not without its challenges. Critics argue that there could be unintended consequences in the broader ecosystem. For instance, the laser drones’ targeting systems may unintentionally affect non-predatory animals, or the very technology designed to protect could be misused. Some environmentalists express concern about the potential for increased reliance on high-tech solutions that could further disrupt the delicate balance of rural ecosystems.

GITEX, the iconic technology and innovation expo, is broadening its footprint by expanding into Vietnam, heralding a new chapter for the Southeast Asian nation’s burgeoning digital economy. With the event’s successful history in the Middle East and Asia, this expansion signals a strong shift towards positioning Vietnam as a central player in the global digital arena. The launch aligns with Vietnam’s ambitious vision to develop a digital economy worth over $200 billion by 2030, driven by the country’s evolving tech ecosystem, government-backed initiatives, and an increasingly connected population.

GITEX Vietnam, set to take place in Hanoi, is expected to be a major catalyst for the nation’s digital transformation. The expo, known for showcasing the latest advancements in AI, cloud computing, cybersecurity, and smart technologies, will provide a platform for global tech giants and local startups to foster collaboration. This shift not only promises to boost local innovation but also offers international companies the opportunity to tap into Vietnam’s rapidly growing market. The country’s young, tech-savvy population and expanding digital infrastructure make it an ideal destination for the event, underscoring the symbiotic relationship between GITEX’s global platform and Vietnam’s digital future.

The expansion into Vietnam is a testament to GITEX’s strategic move to capture the rising tide of digitalisation across Southeast Asia. According to industry analysts, Vietnam’s digital economy is one of the fastest-growing in the region. With the government’s commitment to building a robust digital infrastructure, the country aims to integrate digital solutions across key sectors, including healthcare, education, logistics, and manufacturing. This government push is expected to further accelerate innovation in AI and blockchain technologies, sectors where Vietnam has begun to make notable strides.

One of the main drivers behind Vietnam’s digital economy ambitions is the government’s Digital Transformation Program, which aims to equip businesses and individuals with the tools to thrive in the new digital world. As part of this initiative, the Vietnamese government has pledged to support local startups and foster an environment conducive to technological advancements. Public-private partnerships are expected to play a pivotal role in bridging the gap between government policy and the commercial sector, ensuring that both infrastructure and innovation go hand in hand.

GITEX’s involvement in this transformation is poised to elevate Vietnam’s digital capabilities on the global stage. By offering a comprehensive view of the latest trends, technologies, and business solutions, the event will expose Vietnamese enterprises to the tools and insights needed to enhance productivity, efficiency, and innovation. As part of the expansion, Vietnam’s homegrown tech companies will also be able to showcase their capabilities, fostering collaboration with global leaders in digital technologies.

The 2025 edition of GITEX Vietnam will feature a broad spectrum of sectors, including digital health, fintech, artificial intelligence, and cybersecurity. These areas align closely with the country’s vision to modernise key industries and improve overall living standards through technology. AI, for instance, is expected to play a crucial role in enhancing Vietnam’s manufacturing sector, enabling greater automation and precision in production. Additionally, fintech’s rise in Vietnam promises to boost financial inclusion by offering innovative solutions to underserved populations, with digital payments and mobile banking expanding rapidly in urban and rural areas alike.

The growing momentum of GITEX in Southeast Asia is evident through its ongoing success in regions like the UAE, India, and Saudi Arabia, where it has served as a crucial platform for digital transformation discussions. The move into Vietnam further strengthens its position as a global tech hub, providing valuable opportunities for cross-border collaboration. Vietnamese companies, eager to expand their reach, will benefit immensely from the international exposure GITEX provides, potentially paving the way for future partnerships, investments, and technological breakthroughs.

Since its arrival in September 2025, the XPL token has drawn attention as the fulcrum of Plasma’s stablecoin-first blockchain vision. The network, engineered to process high-volume stablecoin transfers with minimal friction, stakes much on XPL’s design, distribution, and incentive architecture. A close look at how the token functions, how it has been received in markets, and what early ecosystem moves suggest reveals both promise and pitfalls.

XPL is conceived as the backbone of network security, transaction operations, and ecosystem growth. Under Plasma’s model, validators will stake XPL to secure the network under the PlasmaBFT consensus protocol, earning rewards in return. Meanwhile, the token also acts as the medium for executing non-basic transactions and participating in governance-like decisions tied to ecosystem programs. In that sense, XPL parallels Bitcoin’s role on the Bitcoin network and Ether’s role on Ethereum, though with nuances shaped by Plasma’s stablecoin orientation. The team states that its architecture deliberately ties token mechanics to campaign-driven incentives designed to migrate traditional financial flows onto its rails.

From a distribution perspective, Plasma launched with a fixed supply of 10 billion XPL. Ten percent was allocated to a public sale, while 40 percent was reserved for ecosystem and growth initiatives. At mainnet beta, 8 percent of the total supply was unlocked to support initial liquidity, partner incentives, and launch integrations. The remainder—particularly allocations for team, investors, and long-term contributors—follows graded vesting schedules to temper sudden sell pressure. In the public sale design, non-U. S. participants’ tokens were fully unlocked at launch, while U. S. participants face a 12-month lockup. This dual-track unlocking scheme aims to balance inclusion and capital discipline.

The tokenomics also include a built-in inflation schedule and fee mechanics intended to contain supply pressure. Initial validator rewards are targeted around 5 percent per annum, with planned reductions over time toward 3 percent baseline. Meanwhile, the protocol supports a form of fee burn inspired by EIP-1559; as transaction usage scales, some portion of fees will be removed from supply, offsetting inflation. The combined effect is intended to sustain staking incentives without runaway dilution. Another technical feature is Plasma’s “paymaster” system, which allows standard USDT transfers to carry zero fees, subsidized by the protocol itself. That mechanism reduces the necessity for every user to hold XPL merely to pay gas, lowering adoption friction.

Market reception to XPL turned dramatic almost immediately. At launch, the network held more than USD 2 billion in stablecoin liquidity across over 100 DeFi protocols. Within 24 hours of trading, XPL surged by over 50 percent in some reports—a mark of speculative demand meeting limited immediate circulating supply. Some early buyers from the public sale reportedly reaped significant multiples, even as Plasma distributed bonus tokens to pre-deposit participants regardless of purchase. At peak, XPL reportedly hit above USD 1.50 before retracing to levels around USD 0.90 to USD 1.10. Observers estimated its fully diluted value approaching USD 8–10 billion, reflecting soaring expectations baked into launch pricing.

Yet that market euphoria also exposes structural tensions. The disparity between circulating supply and total supply creates a potential “float risk”—many tokens locked under vesting may exert downward pressure as unlocks commence. The timing and pacing of those unlocks will test whether early demand can be sustained under growing supply. Furthermore, while the paymaster model reduces friction, it also transfers the burden of fee subsidies to the protocol’s reserves. If usage scales unpredictably, that subsidy cost could challenge sustainability unless fee revenue or ecosystem yield compensates.

Another variable is how decentralized and secure the validator structure becomes. The strength of PlasmaBFT relies on meaningful decentralization and active participation. If validator concentration remains high or slashing risks are unevenly applied, token holders may question whether XPL truly underpins a secure, trust-minimized system. The use of reward slashing somewhat mitigates direct capital loss risk, but critics argue it may weaken incentives for strict validator discipline.

Beyond core mechanics, XPL’s ecosystem deployment matters. Early integrations offer a glimpse: Plasma granted XPL funding to Clearpool to support PayFi, a stablecoin‐settled credit infrastructure. That move reflects a play to establish secondary use cases—credit rails, yield protocols, merchant flows—that could entrench XPL usage beyond staking and fees. Meanwhile, Binance’s announcement of a 75 million XPL airdrop tied to its HODLer program signals aggressive token distribution into retail investor hands. That distribution may expand user base but also risks speculative churn.

On the regulatory front, XPL must navigate emerging scrutiny. Since stablecoins straddle monetary and securities domain, a blockchain built entirely around them invites questions about oversight and compliance. To date, Plasma has employed jurisdictional filtering, KYC onboarding, and cautious distribution to U. S. investors, but scaling into global payments heightens exposure. If major jurisdictions impose stricter rules on stablecoin issuance or transfer, XPL’s value proposition may face constraints or require adaptation.

Tesla has introduced stripped-down “Standard” versions of its Model Y and Model 3 in China, priced at about US$39,990 and US$36,990 respectively, in an effort to stem declining demand. The clean, steep drop into affordability came with a catch: several key features have been removed. The move has triggered wide disquiet and mixed sentiment across Chinese social media platforms as observers weigh its significance for Tesla’s China fortunes.

Tesla said the new models omit elements such as leather seats, a rear-passenger screen, radio functionality and the “Autosteer” feature of Autopilot. The price cut—roughly a 10 per cent reduction from higher-end trims—aims to broaden appeal without launching an entirely new product line. Many Chinese users responded sharply, dubbing the launch a “beggar version” of Tesla. Some highlighted that domestic EV rivals already offer more complete features at similar or lower price points.

Discussions on Weibo ranged from dismissive to cautiously optimistic. One commenter asked, “The beggar’s version of the Model Y costs 230,000 yuan. Would one actually buy it?” Another compared it to offerings from Li Auto, arguing that a similarly priced Li model delivers more “intelligent” content. Others countered that buyers often criticise products online yet still purchase them, suggesting Tesla might yet move significant volume.

Analysts see the move as a double-edged sword. While it could generate volume and help defend market share, it risks cannibalising Tesla’s own higher-margin variants. According to one industry strategist, the success of this strategy depends heavily on Tesla’s ability to squeeze out cost in manufacturing, battery sourcing and logistics. If it fails to manage margins, the gambit could backfire.

Tesla’s share price dropped by about 3.6 per cent in daytime trading following the announcement. One market observer described the shift as symbolic: “Tesla is slipping into a mainstream volume play rather than remaining a luxury-tech halo.” The automaker is being cast less as a disruptor and more as a mass-market player trying to straddle both prestige and affordability.

The pressure on Tesla is mounting. Its China market share has slipped amid surging competition from local automakers such as BYD, Nio and Xiaomi, which are aggressive on both pricing and feature bundles. Earlier this year, Xiaomi unveiled its YU7 SUV boasting strong range, 800-volt architecture and performance metrics designed to challenge Tesla directly. Tesla’s market share in China fell sharply, in part because local brands are better able to integrate battery innovations, in-vehicle entertainment, and smart-home integration.

Tesla’s strategy in China is complicated further by macro and regulatory tension. The company has already suspended orders for its U. S.-imported Model S and Model X in China, possibly in response to trade tensions. Meanwhile, the Gigafactory in Shanghai remains Tesla’s main hub for local and export production of Model 3 and Model Y, representing one of its rare wholly foreign-owned plants in China.

The subscription window for Abdulaziz Ahmad Al-Twijri Trading Company’s initial public offering on the Nomu–Parallel Market will run from 2 to 9 November 2025, focusing exclusively on qualified investors. The offering involves 1 million shares — equivalent to 20 % of the company’s post-IPO capital. The Capital Market Authority approved the registration in June 2025.

Al-Twijri had earlier attempted an IPO in June 2023, when it proposed to list 600,000 shares; the attempt was cancelled after failing to attract full subscription. The current issue is built on a base capital prior to offering of SAR 40 million, paid up via 4 million shares at a nominal value of SAR 10 each. Post-offering, the company will issue 5 million shares, with the floated portion representing 20 %.

Al-Twijri’s core operations span wholesale of food, hygiene and personal care products, medical supplies, plus real-estate leasing and management. In its prospectus, the firm indicates plans to channel proceeds toward expansion of storage capacity and related working capital needs.

The company has appointed Yaqeen Capital as financial advisor and bookrunner, and a spectrum of Saudi capital firms — including Derayah, Al Rajhi Capital, SNB Capital, Riyad Capital, Albilad Capital, AlJazira Capital, Alistithmar Capital, Alinma Capital, ANB, Alkhabeer, SAB Capital, Sahm Capital, GIB Capital and Musharaka Capital — as receiving agents.

Under Saudi capital markets rules, the offering is limited to qualified investors as defined by CMA guidelines. The CMA has emphasised that its approval is procedural; it does not constitute an investment endorsement.

Analysts note that the timing taps into broader momentum in Saudi Arabia’s IPO market. During the second quarter of 2025, Saudi listings captured about 76 % of all GCC IPO proceeds, with strong interest in offerings on both the main market and Nomu. Participation by institutional or high-net-worth investors will be critical to achieving full allocation.

Al-Twijri’s promoters — chiefly members of the Al-Twijri family — will retain controlling interest. In past filings, Mohamed and Khalid Al-Twijri held 30.5 % each, with minority holders covering the remainder. Post-IPO, their combined share will remain significant.

Gemini has secured registration with AUSTRAC and formally established its Australian arm, positioning itself as a regulated digital currency provider in the country. With the move, Australians can now trade with Australian dollars through local payment rails and the firm has named a dedicated country head to lead its strategy.

The new entity, Gemini Intergalactic Australia Pty Ltd, is now recognised by AUSTRAC as a digital currency provider, enabling full operations in compliance with Australia’s anti-money laundering and counter-terror financing laws. Local deposit and withdrawal options via PayID and Australia’s New Payments Platform will be enabled, reducing reliance on cross-border transfers.

Saad Ahmed, Gemini’s head of APAC, said the expansion aligns with robust demand in Australia’s crypto market, which the company estimates at roughly 22–25 per cent adoption. He emphasised that the decision to push into Australia preceded the government’s latest regulatory proposals. The firm plans to apply for an Australian Financial Services License to roll out advanced services such as staking and lending, but these will not be available at launch.

To lead its local presence, Gemini has appointed James Logan as Head of Australia. Logan was formerly in leadership roles at Luno and Bitget in Australia, thus bringing regional experience in crypto operations and regulatory compliance. His responsibilities include building partnerships, scaling operations, and navigating evolving policy frameworks.

Gemini’s entry comes amid intensifying regulatory focus in Australia. The government recently released draft legislation that would require crypto exchanges to hold an AFSL under the Corporations Act, thus applying the same regulatory rigour to digital assets as to traditional finance firms. Some industry observers view the move as a consolidation trigger—smaller platforms may struggle to absorb compliance costs.

Beyond regulation, banking integration remains a competitive differentiator. Australian customers have long faced friction when depositing and withdrawing via crypto platforms due to banks restricting or flagging such transactions. Gemini’s local setup aims to mitigate such barriers by partnering with Australian payment systems and financial institutions.

In the competitive landscape, Gemini will go head to head with established players such as Independent Reserve, CoinSpot, Binance Australia and OKX. While some already operate under established local compliance frameworks, Gemini emphasises institutional-grade infrastructure, regulatory integrity and global liquidity as its advantages.

Analysts view the timing of Gemini’s move as strategic. The firm’s recent listing on Nasdaq, in which it raised USD 425 million, has strengthened its capital base and credibility. Establishing operations in Australia now allows it to lock in market share under current rules, ahead of any stricter licensing regime.

Australia’s crypto adoption has surged in recent years. Surveys and industry reports suggest that by 2025 nearly one in four Australians hold digital assets—a rate comparable to the U. S. This growth, along with rising institutional interest, makes the market an increasingly attractive target for global exchanges.

Gemini has had a presence in Australia since 2019, serving local users via its global platform but with limited features and higher costs. Under the new structure, native AUD deposits, enhanced trading pairs, and faster settlement are expected to improve user experience and price competitiveness.

While Gemini’s initial rollout will omit certain features like crypto-backed credit or staking, the company says it is pacing its product expansion in tandem with regulatory clarity. It is adopting a “wait-and-watch” posture with respect to the government’s consultation process, but remains confident that its operations will comply.

The Australian push is one element in Gemini’s broader global strategy. It has also moved ahead in Europe under MiCA and is exploring tokenised stock trading in key markets. The firm now claims to serve customers in over 60 jurisdictions and has processed hundreds of billions of dollars in cumulative trading volume.

The RNTrust Group is set to roll out its digital-trust architecture under the banner “Infinite Trust” at GITEX Global 2025 in Dubai. The offering is built around three flagship technology pillars—BOAT orchestration, cyber-intelligence, and stratum-level time synchronisation—aimed at solving friction points faced by large enterprises operating across complex, digital ecosystems.

At the core of the strategy is Coopera BOAT, RNTrust’s enterprise orchestration and automation engine, which integrates bots, APIs, microservices, content, case-management, and AI agents under a unified platform. The company positions BOAT as a successor to legacy BPM and ECM systems, enabling long-running and cross-domain workflows across IT and business domains. Integrated AI and generative flows help with decision intelligence and unstructured data extraction. RNTrust claims the platform aligns with market forecasts that predict the orchestration market will expand markedly in the coming years.

Complementing BOAT is ThreatLeap, a cyber threat intelligence and compliance platform operating 24/7 to scan external attack surfaces, detect leaks, misconfigurations, phishing domains and advanced threats, and flag compliance gaps across regulations such as NIS2, DORA, GDPR and PCI-DSS. The system is portrayed as proactive, intended to reduce risk exposure rather than simply respond to incidents.

Lastly, the group is spotlighting StratumOne, a time-synchronisation solution leveraging GNSS signals, atomic clocks and precision engineering to deliver nanosecond-level accuracy. Target sectors include finance, telecoms, 5G networks and critical infrastructure where time precision is essential.

RNTrust leadership will host product demos and discussions at the Novotel World Trade Centre during the expo, targeting CIOs, CISOs, system integrators and partner firms. The platform claims deployments and partnerships across the GCC, Europe and the U. S., drawing on R&D centres in Southeast Europe, Italy and the UAE.

The company frames “Infinite Trust” as a unification strategy—bringing orchestration, security and timing coherence into a cohesive architecture that can scale across diverse enterprise landscapes. This positioning aims to appeal to large organisations wrestling with digital transformation, hybrid workloads, compliance burdens and the growing attack surface of distributed systems.

Market watchers note that digital trust is becoming a key battleground for software and cybersecurity vendors. The integration of orchestration and security is a direction echoed by peers embedding zero-trust and AI decision engines into automation platforms. The time-sync component adds a niche yet strategic dimension, tapping into sectors where precision timing is a regulatory and technical requirement.

Branded residential developments in the Middle East and North Africa are now capturing a larger share of global signings, with standalone projects set to make up 45 per cent of the regional portfolio—well above the global average of 36 per cent.

Data from Global Branded Residences shows that the MENA region now accounts for 36 per cent of new global branded residence signings, outstripping traditional hubs such as North America, Europe and Asia. The region currently has 99 completed branded residences and 241 under development, representing 13 per cent of existing global supply and 25 per cent of the pipeline. The UAE leads with 201 projects, followed by Saudi Arabia and Egypt.

Dubai remains the most active city globally, with nearly 160 branded developments either completed or in the pipeline—surpassing markets like Miami, London, and New York. The breakdown in MENA shows that 31 per cent of completed branded residences are standalone, while 51 per cent of the pipeline comprises standalone projects. This shift indicates broader confidence among developers in models unlinked to hotel operations.

Fashion and lifestyle brands are playing an increasingly prominent role in driving the shift away from purely hospitality-anchored residences. In MENA, fashion labels account for 51 per cent of non-hotel branded projects—nearly double the global average of 26 per cent. Non-hotel brands now represent 30 per cent of the regional pipeline, up from 24 per cent among completed schemes. In effect, branded residences in the region are diversifying beyond hotels into lifestyle, design and luxury branding.

Fairmont is poised to be the largest operator in the region, with 19 schemes across completed and pipeline stages. New entrants include jewellery brand De Grisogono and hospitality/lifestyle brand Nobu.

Globally, the branded residences sector has expanded rapidly over the past decade. The total number of schemes globally stands at 1,746—779 completed and 967 under development. Across this global portfolio, hotel brands still dominate, accounting for 79 per cent of projects. However, standalone branded residences—those without hotel attachments—are projected to rise from about 8 per cent of the world’s projects to 12 per cent over time.

Broadly, the market is seeing several converging trends. Buyers are increasingly willing to pay a premium—often 20 to 35 per cent or more—for branded units over comparable non-branded luxury real estate, citing consistency of design, service, and long-term resale value. Developers, in turn, see branding as a differentiator that supports stronger pricing, absorption rates and margins. In fast-growing wealth markets, branding provides credibility and global marketing reach.

Asia Pacific has also moved into the spotlight. GBR has formally launched operations in APAC, targeting markets such as Thailand, Vietnam, India, Malaysia and emerging resort destinations. The firm forecasts that branded development projects in APAC may more than double, with the region evolving into one of luxury real estate’s fastest growing markets.

Nevertheless, challenges remain. Aligning brand partnerships with regional regulatory, legal and operational frameworks is complex. Delivering consistent service quality over time, especially in newer locations with less mature hospitality infrastructure, is no small task. In denser branded markets, developers must differentiate amenities, design and buyer experience to avoid commoditisation.

Genians and RASInfotech are set to showcase a unified cybersecurity stack centred on Network Access Control, Endpoint Detection & Response and Universal Zero Trust Network Access at GITEX 2025, positioning their approach as a path to measurable security outcomes in the Middle East and Africa.

At the heart of their presentation is the proposition that NAC is not just an access control tool but a foundational anchor for Zero Trust adoption. With RASInfotech acting as their MEA distributor, Genians claims to deliver seamless transitions from on-premises NAC systems to cloud-managed deployment models with no operational downtime, while extending enforcement to both IT and OT environments.

Genians’ EDR offering, emphasised as on-premises to satisfy data sovereignty demands, is promoted as a complement to NAC—working together to fortify visibility, threat response, and enforcement. Executives point to deployments in sectors such as government, healthcare and retail across the MEA region to validate their approach.

Cybersecurity demand in the region is rising sharply. The Middle East cyber market is projected to expand significantly in coming years. Observers note that adversaries are increasingly adopting AI-driven techniques such as deepfake phishing, polymorphic malware and supply chain intrusions, making traditional perimeter defences inadequate. At GITEX, solutions built on identity, device context and continuous monitoring are gaining traction.

To that end, Genians intends to demonstrate how NAC and EDR modules integrate into a unified Zero Trust architecture—eschewing fragmented SASE modules in favour of a cohesive platform. Their roadmap emphasises enforcement from the network layer outwards, rather than additive overlays. The company also claims to have identified threat campaigns—such as a North Korean cyber espionage operation leveraging ChatGPT—that its platform is capable of detecting and analysing, reinforcing its real-world efficacy.

Regional support is central to Genians’ strategy. RASInfotech maintains a technical support centre in India to offer 24/7 engineering backup across time zones, while a regional Korean government–backed cybersecurity initiative taps Genians and partner vendors to strengthen regional infrastructure resilience. The collaboration is framed around “regional sovereignty” in data control and local compliance alignment.

Within the channel ecosystem, the role of integrators and resellers is evolving. Traditional resellers are being pushed to become resilience architects—advisors that guide enterprises from legacy infrastructure to Zero Trust, rather than merely deploying point products. Genians and RASInfotech are reportedly investing in partner training, labs, and enablement to support that shift.

Abu Dhabi National Oil Company announced that its six publicly traded subsidiaries will distribute AED 158 billion in dividends through to 2030, nearly doubling the AED 86 billion cumulative payout since the first listing in 2017.

The announcement came during ADNOC’s inaugural Investor Majlis in Abu Dhabi, where the group underscored its commitment to shareholder returns and transparent governance. The dividend programme is subject to customary approvals and will provide long-term visibility to investors across its diversified portfolio of listed entities.

ADNOC’s six listed companies currently account for more than AED 550 billion in market capitalisation on the Abu Dhabi Securities Exchange and represent nearly 40 percent of the annual dividends distributed on the market. Under the new plan, three additional entities—ADNOC Distribution, ADNOC Gas, and ADNOC Logistics & Services—will join ADNOC Drilling in issuing quarterly dividends.

Dr Sultan Ahmed Al Jaber, ADNOC’s Managing Director and CEO, also serving as UAE Minister of Industry and Advanced Technology, described the dividend target as a “landmark step” adding clarity to the group’s capital return path. He stated the move would “enhance value” for citizens, residents, and partners, and reaffirmed ADNOC’s focus on cost discipline, efficiency and growth.

Each listed unit announced specific dividend floors and policy reforms. ADNOC Drilling set a cumulative floor of AED 25 billion by 2030, representing a 26 percent minimum return over the period. ADNOC Gas pledged a target of AED 90 billion, with dividends moving to a quarterly basis from 2025 onward. ADNOC Logistics & Services raised its guidance to AED 8.1 billion for 2025–2030 and intends to adopt quarterly distributions from the third quarter of 2025.

Other units will also tighten their dividend structures. ADNOC Distribution expanded its dividend policy through 2030 and targets cumulative returns exceeding 30 percent over the 2025–2030 period. Borouge affirmed a dividend floor for 2025 and envisaged a payout ratio of 90 percent of net profit in future years. Fertiglobe flagged interim dividend payments and share buybacks for 2025 to support yield.

Beyond dividends, ADNOC disclosed key developments across its upstream, LNG and petrochemical segments. ADNOC Gas has secured a long-term feedstock agreement worth AED 147 billion with its Ruwais LNG facility. Over 80 percent of project capacity is under contract. The group also reported that the merger of its petrochemical assets with OMV—that is, combining Borouge and Borealis into Borouge Group International —remains on course for completion in Q1 2026. Financing for the transaction, valued at AED 56.6 billion, is in place and synergies of at least AED 1.8 billion annually have been identified.

Earlier this year, ADNOC transferred its stakes in several listed subsidiaries—namely Distribution, Drilling, Gas and Logistics & Services—to its wholly owned investment arm, XRG, via off-market moves. The transfers, completed or pending regulatory clearance, were explicitly stated not to affect operations, leadership or dividend policies. Control remains with ADNOC via its 100 percent ownership of XRG.

Analysts view the dividend pledge as a strategic signal in a more competitive capital-raising environment. It strengthens the case for long-term investor confidence, especially amid global volatility in energy markets and shifting sector dynamics. Some warn, however, that such large commitments require careful balance with capital expenditure demands, especially for exploration, decarbonisation and upstream expansion to meet rising regional energy and gas demand.