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By K Raveendran India’s political conversation appears to be acquiring a new address. It is no longer confined to Parliament House, party headquarters, election rallies or television studios. Increasingly, it begins with a mobile phone placed at a flattering angle, a carefully chosen background and the familiar instruction to look into the camera and speak […]

The article When Parliament Goes Silent, Politics Switches On The Camera appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).

Largest category marketing investment in 15 years supports Desert diamonds’ debut in Asia, opening a brilliant new chapter for natural diamonds

SHANGHAI, CHINA – Media OutReach Newswire – 30 July 2026 – De Beers Group hosted the Desert diamonds Asia launch event in Shanghai on 29th July, marking the official arrival of the Desert diamonds beacon in China, embodying the spirit of “authenticity, individuality and inner radiance”. This is the first new beacon launched by the Group in over a decade. Backed by its largest category marketing investment in 15 years, the campaign champions a renewed perspective for natural diamonds and aims to unite the industry, further underscoring the strategic role of China in shaping future demand for natural diamonds and supporting the industry’s long-term growth.

First unveiled in 2025 at the JCK Las Vegas Show, the Desert diamonds beacon marks a new chapter in the celebration of natural diamonds. Drawing inspiration from the desert landscapes that echo the ancient desert routes of Dunhuang and the lingering charm of the Silk Road, Desert diamonds pays tribute to the untamed authenticity of natural diamonds, celebrating a spectrum of colours from warm whites to champagne tones and amber hues. Desert diamonds jewellery has been seen on international stages – worn by celebrities such as Taylor Swift, Rihanna, Bad Bunny, Doja Cat, and Aryna Sabalenka. By bringing the beacon to China, De Beers Group aims to meet the growing consumer demand for self-reward, emotional gifting, and milestone celebrations — reaffirming the enduring desirability of natural diamonds for a new generation of consumers.

Departing from traditional jewellery marketing, De Beers Group has creatively invited “Real People” to interpret the unique allure of Desert diamonds. These “Real People” are not celebrities or professional models, but pioneering individuals from diverse fields who dare to pursue authenticity and illuminate their individuality through their own stories. They vividly embody the authenticity, individuality and inner radiance that Desert diamonds represent, through their personal journeys. This groundbreaking approach forges a deeper resonance between natural diamonds and genuine emotions, echoing today’s consumer desire for sincere and diverse narratives.

Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group, said, “From red carpets to everyday life, consumers want a natural diamond that tells their personal story – a unique symbol for life’s most precious moments. Following its global success, we are confident in bringing Desert diamonds, a natural inspiration from the desert to China.”

She added: “Our research shows that Desert diamonds resonate strongly with Chinese consumers: 95% desire to own them, 94% find them distinctive, and 96% consider them innovative. Consumers increasingly see jewellery as a key expression of emotional connection and self-affirmation. The authenticity, individuality and inner radiance they seek are the soul of Desert diamonds. I’m delighted to see the industry is uniting to reignite passion for natural diamonds and shape a brilliant future.”

Departing from conventional advertising fronted by celebrities, De Beers Group has for the first time selected four “Real People” through authentic storytelling, breaking away from the traditional celebrity endorsement model. Each of them interprets the campaign’s theme — “Authenticity” — through their unique life stories: embracing every mark of life with truth, the singular stance of being born one of a kind, and the brilliant light that shines from deep within.

In China, consumers are increasingly drawn to jewellery that is authentic, rare, and everlasting — a clear shift toward self-expression through pieces that reflect authenticity, individuality, and inner radiance. De Beers Group observes that today’s consumers seek not only the timelessness of natural diamonds but also designs that are distinctive, personal, and value-driven — Desert diamonds perfectly embodies this exceptional realm of effortless refinement.

Leading retailers Chow Tai Fook, Chow Sang Sang and TSL | Tse Sui Luen, which are the strategic partners of the Desert diamonds campaign, have been developing collections that showcase the desert-inspired palette, underscoring the industry’s strong confidence in the campaign. The retailers will debut their Desert diamonds jewellery collections at the launch and lend their firm support to the campaign in future marketing initiatives.

Created to resonate with a new generation, this campaign targets young consumers through a holistic media and digital strategy. Today’s young consumers are proudly embracing tradition, finding meaning in their cultural roots. The creative storytelling parallels each diamond’s natural journey with the wearer’s own path, allowing the authenticity, individuality and inner radiance of Desert diamonds to strike a chord, and reinforcing that every Desert diamond and every individual is one of a kind. This narrative also echoes a timeless legacy of diamonds as the indestructible stone, a symbol of resilience and everlasting brilliance, and qualities this generation deeply admires. The campaign will steadily ramp up marketing investment, harnessing robust media and social influence to establish Desert Diamonds as the preferred choice of discerning consumers.

Beyond engaging consumers and retailers, the Desert diamonds campaign supports national efforts to drive quality consumption and product innovation. It aligns with the Shopping in China initiative, which promotes high-quality goods with strong provenance, traceability and sustainability. De Beers Group is leveraging the launch to drive natural diamond category education in China and champion premium natural diamond jewellery. With a focus on brand building, quality assurance, product innovation and sustainable development, Desert diamonds provides Chinese consumers with a trustworthy, high-quality choice, supporting the high-quality development of China’s consumer market and the initiative’s goal of stimulating domestic consumption.

Building on its global momentum, Desert diamonds has become a powerful cultural phenomenon. In the U.S., it has captured attention on red carpets and through high-profile celebrity engagements, with warm-toned diamonds growing increasingly visible across fashion, music, and entertainment. Retailers who took part in the initial U.S. campaign reported higher foot traffic and a surge in enquiries tied to life milestones – clear signs of growing consumer desire for these naturally warm diamonds at life’s defining moments. By drawing a parallel to the wearer’s own journey, the campaign positions Desert diamonds not just as gems, but as emotional keepsakes rooted in the earth and elegant symbols of true individuality and enduring meaning.

Please follow the official accounts to find more information regarding Desert diamonds.

De Beers Group Official Website www.debeersgroup.com
Natural Diamond Instagram Page：@ADiamondisForeverhk

Hashtag: #Naturaldiamonds #Diamonds #DeBeersGroup #Desertdiamonds #ADiamondisForever

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.

The Monetary Authority of Singapore said uncertainty over whether companies can sustain vast spending on data centres, advanced chips and computing infrastructure has become a significant risk to the economic outlook. The warning reflects growing scrutiny of whether revenue generated by AI services can justify the scale of capital committed by technology groups.

MAS Managing Director Chia Der Jiun said the global economy should continue to benefit from AI-related expenditure in the near term, but the longer-term impact remains difficult to assess. A sudden reduction in investment could affect manufacturing, trade and financial asset prices, particularly in economies closely linked to electronics supply chains.

The assessment carries particular significance for Singapore, where technology-related production has driven much of the economic expansion this year. The economy grew by about 6 per cent during the first half of 2026, while AI-linked electronics accounted for more than 70 per cent of export growth. Semiconductor production, data-centre equipment and related services have helped offset pressure from trade restrictions, higher energy costs and geopolitical instability.

MAS expects economic activity to remain firm during the second half of the year, supported by technology, construction and financial services. However, it cautioned that tighter global financing conditions or a reversal in AI expenditure could undermine the durability of that growth and ease inflation more rapidly than expected.

The warning comes as the world’s largest technology companies raise spending on processors, servers, power systems and data centres. Capital expenditure by major AI-linked companies is projected to rise by more than 75 per cent to around $700 billion in 2026. Large technology groups are also turning increasingly to debt markets to finance the buildout, strengthening the connection between AI investment, credit conditions and the wider economy.

Fitch Ratings has identified an AI market correction as an emerging global credit risk, citing elevated valuations, concentrated investment and uncertainty over future returns. Amazon and Alphabet are among companies whose combined bond issuance has reached about $182 billion, underlining the growing role of borrowed funds in supporting infrastructure spending.

Supporters of the investment surge argue that generative AI could raise productivity, reduce costs and create new markets comparable to earlier technological transformations. Demand for advanced chips and cloud capacity remains strong, while business investment data continue to show momentum. US orders for core capital goods rose 0.9 per cent in June, and shipments increased 1.9 per cent, their strongest gain in four and a half years, helped by spending on computers and electronic equipment.

Questions persist over how quickly that spending will generate sustainable profits. Data centres require large quantities of electricity, specialised chips and cooling infrastructure, while rapid improvements in computing equipment can shorten replacement cycles. Companies may face pressure to keep investing even before earlier projects achieve their expected returns.

Academic research indicates that the AI boom combines strong technological foundations with pockets of speculative vulnerability. Enterprise adoption, revenue growth and productivity improvements support parts of the valuation expansion, but investment has outpaced monetisation in some segments. Private-market valuations are also concentrated among a limited number of companies, increasing the risk that a reassessment of growth expectations could spread rapidly.

Global equity markets are already showing greater sensitivity to concerns about returns from AI spending. Semiconductor shares have faced selling pressure, while technology indices have retreated from earlier peaks. Investors are closely examining earnings from leading cloud and chip companies for evidence that demand remains strong enough to support infrastructure budgets.

Singapore is vulnerable to such shifts because of its position in global electronics, finance and trade networks. A decline in chip orders could affect factory output and exports, while a fall in technology valuations could weaken investment sentiment and household wealth. Financial institutions could also face losses through corporate lending, bond holdings and market exposure.

MAS has separately highlighted cybersecurity threats arising from AI and quantum-computing advances. AI tools can improve fraud detection and network monitoring, but they can also make phishing, impersonation and hacking attempts more convincing. The authority has established an industry task force to help financial institutions strengthen their defences as technology-driven risks become more sophisticated.

The company also unveiled a new engineering proposition, “Accelerating Breakthroughs”, designed to address growing product complexity, shorter innovation cycles, supply-chain pressures and geopolitical disruption. The initiative aims to give customers a working environment in which designs can be tested, refined and prepared for the market.

The centre will bring together Tech Mahindra engineers, clients, technology partners and other industry participants to develop and validate products and systems. It combines engineering expertise with artificial intelligence, digital twins, model-based engineering and collaborative product-development processes.

Unlike a conventional demonstration facility, the centre has been structured as an operational engineering environment. Visitors will be able to examine how ideas pass through product development, teardown analysis, validation, testing, supply-chain assessment and other stages before reaching commercial readiness.

The facility will also demonstrate how engineering information can be connected throughout a product’s lifecycle. Digital-thread technology will link design, manufacturing, testing, maintenance and performance data, while digital twins will allow companies to simulate physical products or systems before making costly changes in real-world environments.

Artificial intelligence will be used across engineering workflows to accelerate analysis, detect design problems, assist decision-making and improve the use of product data. The approach reflects a wider shift among technology services companies from primarily supplying skilled personnel towards delivering integrated engineering platforms, laboratories and measurable business outcomes.

Rohit Madhok, global head of engineering services at Tech Mahindra, said engineering had always involved solving constraints and that the centre would provide a living environment where ideas could be developed, stress-tested, dismantled, reimagined and validated.

“The next generation of breakthroughs will come from simplifying complexity, orchestrating ecosystems, and augmenting human ingenuity with technology,” Madhok said.

Clients and partners will be able to work directly with the company’s engineering teams on structured experiments. The centre is intended to reduce the distance between an early-stage concept and a product that can be manufactured, deployed or scaled.

The initiative targets industries facing rapid technological change and increasingly connected products, including automotive, aerospace, industrial equipment, energy, consumer goods, transportation and communications. Manufacturers in these sectors are investing in software-defined products, predictive maintenance, automation and digitally connected supply chains.

Tech Mahindra’s engineering portfolio covers product design and development, software-defined vehicles, embedded systems, product lifecycle management, testing, manufacturing systems and after-market support. Its capabilities also extend to aerospace structures and avionics, rail signalling, industrial asset management and connected consumer products.

The company operates more than 50 engineering centres and has developed over 50 technology platforms and solutions, along with more than 25 proprietary tools and frameworks. It says the centres have helped customers lower capital expenditure and improve the use of engineering resources.

The Hyderabad launch comes as global technology providers increase investments in physical experience centres that allow customers to evaluate artificial intelligence and digital engineering applications before committing to large transformation programmes. Such facilities are becoming important sales and delivery assets because enterprises increasingly demand evidence of operational value rather than isolated technology demonstrations.

Engineering research and development has also become a major growth area for technology service providers as manufacturers seek outside expertise in connected products, cloud platforms, chip design, autonomous systems and industrial artificial intelligence. Shorter product cycles have placed pressure on companies to conduct design, simulation, validation and manufacturing preparation simultaneously rather than sequentially.

Model-based engineering is central to that transition. It replaces fragmented documents and manual handovers with digital models that can be shared across engineering functions. When combined with a digital thread, the method can improve traceability and allow teams to understand how a design alteration affects manufacturing, compliance, costs and product performance.

The new centre will support Tech Mahindra’s effort to position itself as a strategic engineering partner rather than only an information technology outsourcing provider. The company offers consulting, enterprise applications, business process services, network services, customer-experience design, artificial intelligence, analytics, cloud infrastructure and engineering services.

By Nitya Chakraborty Youth and student protestors led by the less than three month old Cockroach Janta Party (CJP) have won in their battle with the Narendra Modi led government over the resignation of the education minister Dharmendra Pradhan and the other demands for examination reforms. With the government agreeing to most of the demands […]

The article Opposition Should Not Gloat Over CJP Win Over Modi, It Is A Temporary Retreat For PM appeared first on Latest India news, analysis and reports on Newspack by India Press Agency).