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Tourism Minister P. C. Vishnunadh visited the Kerala pavilion at the Dubai World Trade Centre and met UAE Minister of Economy and Tourism Abdulla bin Touq Al Marri as the state sought to deepen engagement with one of its most important overseas visitor markets. He was accompanied by Tourism Secretary Biju K.

Vishnunadh said the Middle East remained significant for Kerala because of the state’s longstanding links with the UAE and the region’s importance to its tourism economy. He said Arabian Travel Market provided an opportunity for tourism businesses to understand changing demand, identify emerging opportunities and present packages designed for Gulf travellers.

Kerala Tourism said 26,255 visitors from the UAE travelled to the state in 2025, underlining the market’s value as it looks to expand international arrivals and strengthen demand beyond peak seasons.

The state’s 69-square-metre pavilion, carrying the theme “Green Peace – Yalla Kerala”, used imagery of hill stations and green landscapes alongside displays promoting established and emerging tourism products. The presentation placed emphasis on Kerala as a year-round destination, with Ayurveda and wellness, beaches, backwaters, cultural experiences and adventure travel forming key parts of the pitch.

Vishnunadh also met Sudhir Sreedharan, senior vice-president of flydubai, and officials of the Dubai Police Authority during his visit. The meetings came as Kerala Tourism used the event not only for destination promotion but also for business networking with airlines, tour operators and travel-sector partners.

Six tourism businesses from Kerala joined the pavilion as co-exhibitors: Kairali – The Ayurvedic Healing Village in Palakkad, The Elephant Court in Thekkady, Somatheeram Ayurveda Group, Intersight Tours and Travels, Santamonica Tours and Travels, and Gateway Malabar Holidays. Their participation gave buyers access to accommodation, wellness and tour products directly from operators.

Arabian Travel Market 2026, held from September 14 to 17, brought together tourism authorities, airlines, hospitality companies, tour operators and other travel businesses from the Middle East and overseas markets. Organisers positioned the 33rd edition as a platform for commercial partnerships, destination marketing and discussion of travel trends.

The UAE used ATM to launch “Visit UAE”, its first unified federal tourism identity, bringing the seven emirates under a single national tourism platform. Abdulla bin Touq said the initiative was intended to present the country as an integrated destination and support stronger cooperation across tourism.

Kerala’s Gulf-focused campaign extended beyond the exhibition floor. At a Kerala travel meet in Dubai built around the same “Green Peace – Yalla Kerala” theme, officials and private-sector participants held business-to-business meetings with UAE-based buyers.

Tourism Secretary Biju K presented Kerala’s destination portfolio and invited travel-industry representatives to Kerala Travel Mart 2026, while the state highlighted its appeal across leisure, wellness, culture and nature-based travel. The engagement was designed to convert destination visibility into business links with tour operators and distributors serving Gulf customers.

Kerala has been placing greater emphasis on the Arab market because demand from the region often overlaps with the state’s monsoon and shoulder seasons, when Ayurveda, wellness and nature-based travel can help spread visitor flows more evenly through the year.

That approach also reflects growing competition among destinations for Gulf travellers, who have access to extensive direct and one-stop air connectivity through Dubai, Abu Dhabi, Doha and other regional hubs. Kerala’s strategy at the fair focused on product differentiation rather than a single tourism segment, combining established attractions with experiential offerings.

The Maldives also maintained a presence at the Dubai event, with 165 industry representatives from 74 tourism companies participating alongside official tourism bodies. Its delegation used the fair to pursue airline partnerships and destination marketing agreements aimed at improving connectivity and widening market reach.

Press Conference: For Greener Cities, NOW!

On Press Day, 14 September, JAC Motors held a press conference at its booth under the theme “For Greener Cities, NOW!,” presenting four electrified models to the European market. Partners, fleet operators, and trade media from Germany, France, Spain, Italy, Poland, and other countries attended.

At the press conference, Oscar Yu, General Manager of JAC International, stated that Europe is a key market in the company’s global expansion. JAC commercial vehicles are already present in Germany, Spain, France, Norway, Denmark, Sweden, and Switzerland, with a target of full European coverage by 2028. Since IAA Transportation 2024, JAC has established one subsidiary in Europe and built a localised marketing and service system covering 13 countries, including 8 regional strategic partners, over 50 authorised sales outlets, and more than 100 after-sales service outlets. In Spain, JAC holds a 41% market share in the medium-duty electric truck segment, ranking first. (Source: Spanish Directorate-General for Traffic (DGT) registration data, Jan–Jun 2026.)

The solutions JAC offers European customers go beyond the vehicles themselves. JAC’s subsidiary in Italy serves as a regional parts centre, covering warehousing, service and technical support, customer operations, and marketing. On financing, JAC has partnered with Santander and others to offer finance leasing, operating leasing, PCP (Personal Contract Purchase)/TCM (Trade Cycle Management), and flexible instalment plans, covering needs from fleets to individual users. On complete vehicle solutions, JAC works with bodybuilder partners such as Infore Environment to cover refrigerated transport, municipal sanitation, rescue, and other specialist applications.

The press conference also showcased JAC’s progress in Europe: JAC Motors Italy is now operational, the German dealer network is taking shape, and the parts logistics system already covers all of Germany. As JAC’s European business gradually moves from building its footprint to day-to-day operations, the atmosphere of conversations at this year’s booth has changed noticeably compared with 2024. Conversations at the booth now go straight to operations: Is the range enough? How long does charging take? Can this vehicle save the fleet money?

Looking ahead, JAC will continue to advance product introduction and channel expansion, targeting full coverage of the European market by 2028, participating in Europe’s urban green logistics transition with a complete electrified product portfolio and localised service capabilities.

Hashtag: #JACMOTORS

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This latest season takes viewers beyond the city‘s famous landmarks and into the countryside, where international travelers get their hands in the soil, learn traditional crafts and share everyday meals with local residents. Through these experiences, they discover a different side of rural China and the people who are helping shape its future.

Mountain pulse: A year-round outdoor playground

The mountains of Chongli in Zhangjiakou are more than the backdrop for the 2022 Beijing Winter Olympics. Once best known for their snow-covered slopes, they are increasingly becoming a year-round destination for outdoor activities.

“Winter is for skiing, but summer opens up a whole new world,” said a local outdoor guide.

Since the Winter Olympics, residents have been steadily unlocking the hills’ year-round potential: from mountain biking and trail running to hiking and camping. The mountains no longer fall dormant when the snow melts.

Julian and Juan pedal along forest trails, surrounded by mountain air and the scent of damp earth. At the Chongli 168 Ultra-Trail Race, they stand at the starting line as thousands of runners surge forward – a river of energy that sweeps up everyone watching.

For Juan, the scene strikes a familiar chord. “Mountains don’t have borders,” he said. “The urge to run and challenge yourself in the wild is something we share, whether in Latin America or here.”

Field-rooted well-being: Yoga that grew from the soil

Surrounded by farmland and an open sky, Yugouliang Village sits on a high plateau in northern Zhangjiakou. The village has gained attention for a distinctive form of outdoor yoga practiced among its fields. Unlike the wellness trends often associated with urban gyms and resorts, yoga here has grown naturally out of village life.

“Our yoga comes from farm work,” one villager explained. “It is part of how we live.” Between planting and harvesting, they stretch and breathe, finding stillness in the middle of open fields.

Julian and Juan first experienced another part of village life by making youmian, a local staple made from oats. They kneaded the dough and shaped it by hand, then headed into the fields, where they spread their mats on the earth and practiced yoga alongside local residents.

“This feels familiar,” Juan reflected. “No matter where we are, people want the same things – health, peace, security and a life that feels full.”

Yugouliang offers a different picture of rural China: not a place frozen in the past, but a community that has found its own rhythm and a new sense of well-being amid the fields.

Living heritage remains part of daily life

Located in the southern part of Zhangjiakou, Yuxian is known for its historic settlements, traditional architecture and folk arts. Its ancient buildings have also reached new audiences through popular culture. Some of its architecture has inspired locations in Black Myth: Wukong, the hit Chinese action role-playing game.

Yuxian paper-cutting is one of its best-known folk traditions. “Paper-cutting came from everyday people,” said a master of the craft. “It used to decorate farmhouse windows. Now it reaches the wider world.”

With that spirit in mind, Julian and Juan tried their hand at paper-cutting, fumbling with scissors to produce something far from perfect – but they feel, briefly, what it means to make art out of ordinary life. Here, heritage isn’t sealed behind glass. It’s passed from hand to hand, cut into paper and woven into the fabric of daily existence.

Where clean energy meets modern farming

If Yuxian’s ancient villages preserve the memories of the past, Desheng Village shows how rural communities are looking toward the future. Located in the highland farming region of northern Zhangjiakou, Desheng has embraced modern agriculture and solar power as part of its rural development.

Rows of solar panels stretch across the land, capturing sunlight that once only fed crops. Beneath them, modern greenhouses hum with temperature-controlled precision. It’s agriculture reimagined – and the benefits are tangible.

“We used to depend heavily on the weather,” one villager said “Now technology and sunlight give us new hope.”

Julian and Juan stepped into the greenhouses, picking ripe tomatoes and crisp cucumbers, tasting the sweetness of a harvest that no longer depends on luck. They saw how clean energy revenue flows back into the community – funding schools, roads and public spaces.

As night fell, they joined a bonfire gathering in the village square. Music, laughter and conversation filled the evening air. Around the fire, the visitors saw another side of rural development: a village changing with the times while maintaining the close-knit community spirit that has long defined local life.

More than a journey: Stories shaped by the land

For a new generation of travelers, immersive experiences are offering a more complete picture of rural China. In Zhangjiakou, the countryside is not defined by a single landscape or a single way of life. Chongli’s mountains pulse with year-round energy; Yugouliang’s fields offer a slower rhythm of life; Yuxian’s ancient villages keep traditional architecture and folk crafts alive; and Desheng shows how clean energy and modern agriculture can create new opportunities for rural communities.

Here, tradition and innovation coexist in the same villages, where ancient skills can find new audiences and modern technology can take root in centuries-old communities.

Every village has its own story. From mountain trails and open farmland to historic villages and modern greenhouses, Zhangjiakou reveals a northern Chinese countryside that is more diverse, dynamic and full of possibility than any single image can capture.

Visitors may come for the scenery. But by stepping into village life, they leave with something more lasting: a closer understanding of the people who live on this land, the traditions they carry forward and the future they are building together.

Hashtag: #CGTN

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Hashtag: #GreenSM

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At the ceremony, National Assembly Chairman Tran Thanh Man congratulated Labor Hero Nguyen Thi Nga, BRG Group and SeABank, expressing his hope that they would continue advancing their vision, determination and pioneering spirit in developing and contributing to Vietnam’s economic growth.

In response, Labor Hero Nguyen Thi Nga affirmed: “We will transform these prestigious honors into concrete actions to expand international relations, promote sustainable development and create greater practical value for our country.”

BRG Group is Vietnam’s leading private multi-sector economic and services group, founded by entrepreneur Nguyen Thi Nga. The Group provides high-quality products across key sectors, including real estate, golf, hospitality and tourism, retail, banking and finance, manufacturing and trading, and services, currently employing more than 22,000 people nationwide.

BRG Group partners with Hilton, Marriott International, IHG, Accor and Sumitomo Corporation to bring international governance and service standards to Vietnam. The Group also pioneers in the golf industry with 10 international-standard golf courses, collaborating with world-leading names such as Greg Norman and Jack Nicklaus. BRG Group is also dedicated to preserving and promoting Chu Dau Ceramics, a nearly 600-year Vietnamese ceramic tradition with artifacts displayed at 46 museums across 32 countries.

SeABank is one of the earliest-established JSC banks in Vietnam. For many consecutive years, SeABank has been ranked among the best banks by the State Bank of Vietnam and among the Top 10 most reputable private JSC banks in Vietnam. SeABank currently serves more than 4.2 million customers and holds Ba3 credit ratings with a Positive outlook from Moody’s. To promote green finance and financial inclusion while supporting SMEs and women-owned businesses, SeABank has mobilized nearly US$1.1 billion in funding from international financial institutions, including IFC, DFC, AIIB, ADB and others.

Hashtag: #SeABank

https://seabank.com.vn/

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To mark its official launch in Palembang, Green SM has also introduced the “Green Your Move, Refresh Your City” campaign, in support of initiatives led by the Ministry of Environment/Environmental Control Agency (KLH/BPLH) under the theme “Ecosystem & Air Protection” (Perlindungan Ekosistem & Udara).

The campaign encourages citizens to embrace more environmentally friendly modes of transportation, highlighting how every green journey in daily life can contribute to better air quality and a healthier urban environment.

Powered by a 100% electric vehicle fleet, Green SM is committed to delivering a 5-star mobility experience through its professional drivers, transparent pricing, and consistent service quality. By combining technology, service excellence, and sustainable mobility solutions, Green SM aims to set new standards for modern urban transportation.

Green SM’s presence in Palembang continues its journey of advancing green mobility in Indonesia, following its expansion into Jakarta, Makassar, Surabaya, Bali, and Bandar Lampung. This milestone also reaffirms the company’s long-term commitment to delivering reliable and sustainable mobility solutions to an increasing number of Indonesians.

As one of Sumatra’s largest hubs for trade and services, with a population of more than 1.8 million people, Palembang continues to see dynamic economic growth and rising demand for mobility. The city’s commitment to sustainable development and smart city initiatives also provides a strong foundation for advancing green, modern, and environmentally friendly transportation solutions that contribute to improving residents’ quality of life.

Mr. Pham Nhat Minh Hoang, Global CEO of Green SM, said: “I am delighted that Green SM has another opportunity to bring the positive values of green mobility to even more people across Indonesia. We believe that through our consistent service quality, professional drivers, and the outstanding benefits that green mobility offers, Green SM will become a trusted companion for the people of Palembang in their daily journeys, while contributing to ecosystem protection and cleaner air in Indonesia.”

To mark its launch in Palembang, Green SM is rolling out a series of special promotions. Riders can enjoy a 100% discount of up to Rp50,000 from September 12 to 16, 2026, followed by a 50% discount of up to Rp50,000 from September 17 to 25, and a 35% discount of up to Rp50,000 from September 26 to October 2, 2026. Green SM will continue introducing programs and offers designed to make travel more comfortable and affordable, while encouraging more residents of Palembang to make the switch to greener mobility.

Alongside providing all-electric transportation services, Green SM is committed to building a sustainable green mobility ecosystem through job creation, local talent development, and collaboration with stakeholders. As the company continues expanding across Indonesia, Green SM aims to improve access to modern mobility solutions while creating positive value for communities, the environment, and local economies.

Over the course of its global expansion, Green SM has completed approximately 850 million trips covering nearly 6 billion kilometers, helping reduce more than 800,000 tons of CO₂ emissions, equivalent to the carbon absorption capacity of approximately 36 million trees.

Hashtag: #GreenSM

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The strengthening of the senior leadership teams at VinFast and GSM comes as Vingroup and companies across its ecosystem accelerate the training and development of in-house talent and transition leadership responsibilities to a younger generation of leaders, in line with the needs and growth trajectory of the system. In particular, both VinFast and GSM are entering a period of strong and decisive growth on a global scale.

Prior to assuming the position of Chief Executive Officer of VinFast Global from Mr. Pham Nhat Vuong, Mr. Pham Nhat Quan Anh was appointed Chairman of VinFast Global in May 2026. With his official assumption of the positions of Chairman and Chief Executive Officer of VinFast Global, as well as Chairman and Chief Executive Officer of VinFast Vietnam, Mr. Pham Nhat Quan Anh will hold ultimate and comprehensive responsibility for all of VinFast’s operations as the company enters a new phase of growth.

Following his official appointment, Mr. Pham Nhat Quan Anh commented: “I am deeply honored by the Board of Directors’ trust and confidence in entrusting me with the additional responsibility. Built on a strong foundation established over the years and supported by the growing confidence of customers across our markets, VinFast is well positioned to seize the significant opportunities ahead and further strengthen its role in advancing the global transition to sustainable mobility. I am committed to working closely with our talented team to uphold VinFast’s core values and continue delivering world-class products and the highest standards of service to customers around the world.”

Born in 1993, Mr. Pham Nhat Quan Anh holds a Bachelor’s degree from Singapore Management University and has held several key leadership positions at VinFast and other companies within the Vingroup ecosystem before being appointed Chairman of the Board of Directors of VinFast Auto Ltd. in May 2026. With extensive cross-sector management experience and a strategic operational mindset, he has made significant contributions to VinFast’s development, from building its foundation in the domestic market to expanding its presence internationally.

In addition to his senior leadership responsibilities at VinFast, Mr. Pham Nhat Quan Anh will continue to serve as Chief Executive Officer of VinMetal Trading and Production JSC, a high-quality steel manufacturer within the Vingroup ecosystem.

At GSM, Mr. Nguyen Quoc Tuan, currently Chief Executive Officer of GSM Global, has been appointed Chairman of GSM Global, succeeding Ms. Pham Thu Huong. Mr. Pham Nhat Minh Hoang will succeed Mr. Tuan as Chief Executive Officer of GSM Global and concurrently assume the position of Chief Executive Officer of GSM Vietnam.

Born in 2000, Mr. Pham Nhat Minh Hoang has held senior leadership positions at VinFast, Green Future, VinSmart Future, GSM and other companies. In addition to his management responsibilities, he has directly invested in and serves as a major shareholder of several industrial, technology, energy and infrastructure companies within the Vingroup ecosystem, including VinSpeed, VinEnergo, VinMetal, VinVentures and robotics companies.

VinFast currently has a presence in 16 countries worldwide, including key markets such as Vietnam, India, Indonesia, the Philippines, Europe, the Middle East and North America. VinFast electric cars and electric motorcycles are currently manufactured at four facilities across three countries: Vietnam, Indonesia and India.

Alongside VinFast, GSM operates its green mobility brand, Green SM. The company currently operates in seven countries, including Vietnam, Laos, Indonesia, the Philippines, India, Kazakhstan and Denmark, and plans to expand into at least three additional markets within this year. GSM is also targeting a transition into a globally scaled public company with its shares listed on an international stock exchange.

The appointment of senior leadership is of particular importance, not only in addressing the more demanding requirements of the companies’ next phase of development, but also reflecting positive expectations for the future of VinFast and GSM as they continue their expansion into international markets.

Hashtag: #VinFast #GSM

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The Vietnamese electric-vehicle maker said the proposed outlets would span Luzon, Visayas and Mindanao, extending its reach beyond major centres such as Metro Manila and Cebu into markets including Cagayan de Oro, Tacloban and Subic Bay. The sites are expected to combine vehicle display, customer consultations, sales and after-sales services under VinFast’s global showroom standards.

The agreements, announced on September 11, bring together Elite North Auto Cars Inc., MG Gateway Mantrade Corp., Grand Canyon Multi Holdings Inc., Britannica United Motors Incorporated, VF Auto Sto Tomas Inc., GR8 Marketing Motors Inc., ARCMA Motors Corporation, Autonomics Motor Corp., Gershom Car Trading Corp., Areza Motor Sales Inc., Central Auto Resources Inc., Autolink Global Motors Inc. and Greenport Mobility Inc.

VinFast said the partners’ distribution experience and regional networks would help accelerate expansion and improve access to its electric cars and support services. The company did not disclose investment values, opening dates for individual locations or how many of the 27 sites would provide full workshop facilities.

Antonio Zara, chief executive of VinFast Southeast Asia, said the Philippines remained a key market in the company’s longer-term regional and global plans. He said VinFast was seeking to develop not only its retail footprint but also products, services, infrastructure and the wider electric-vehicle ecosystem, working with local partners to make battery-powered mobility more accessible.

The latest dealer push builds on a network expansion already under way. VinFast said in April 2025 that it had reached agreements with six Philippine dealers to establish more than 60 new showrooms, including planned locations in Metro Manila, Quezon City and other urban centres. Its third-quarter 2025 financial disclosure later said the company had nine showrooms operating nationwide, underscoring the gap between announced development plans and sites actually opened.

That distinction remains important for the new programme: the 27 outlets are covered by memoranda of understanding and are expected to be developed, rather than being newly opened locations. VinFast’s stated target is to develop a total network of 60 dealerships in the Philippines in 2026.

The company has also been adding after-sales and charging capacity as it seeks to reduce practical barriers to electric-vehicle ownership. VinFast previously signed an agreement with Motech aimed at bringing up to 63 service workshops into its authorised repair, warranty and maintenance network. It has also worked with other service partners and has promoted charging infrastructure through V-Green, the charging-network business associated with the wider Vingroup ecosystem.

VinFast entered the Philippine passenger-vehicle market with a battery-electric range that has included the VF 3, VF 5, VF 6, VF 7 and VF 9. At the Philippine International Motor Show in June 2026, the company displayed its broader mobility offering and highlighted programmes combining vehicle access, charging and transport services.

Its expansion comes as carmakers compete for position in a Philippine electric-vehicle market supported by government measures intended to encourage cleaner transport. The Electric Vehicle Industry Development Act established a national policy framework for EV adoption, charging infrastructure and industry development, while tariff measures have lowered import costs for qualifying electric vehicles and components.

Dealer coverage is a central challenge for newer entrants because buyers expect servicing, spare parts and warranty support alongside vehicle sales. VinFast has increasingly used local dealer partnerships across Southeast Asia and other markets rather than relying solely on company-owned retail outlets, allowing it to add sales points faster while drawing on established operators’ local knowledge.

The 13 new partners are expected to help VinFast reach customers across several island groups, where distribution and after-sales logistics can be more complicated than in a single contiguous market. VinFast has separately worked with logistics providers in the Philippines to support vehicle inspection, distribution and servicing as its product range expands.

Under the agreements, the 27 VinFast showrooms are expected to be developed across all three major geographical regions of the Philippines: Luzon in the north, Visayas in the central region, and Mindanao in the south. The network will strengthen VinFast’s presence in major urban centers such as Metro Manila and Cebu, while extending its reach to new, high-potential areas including Cagayan de Oro, Tacloban, and Subic Bay. This will bring VinFast’s electric vehicles and services closer to customers nationwide.

Developed in line with VinFast’s global standards, the showrooms will offer modern and convenient spaces where customers can learn about and experience the brand’s products, as well as access sales and after-sales services. The expanded network will also improve access to electric vehicles and related services, helping meet the growing demand for EVs in the Philippine market.

Supporting VinFast in the development of its new showroom network are 13 established local partners: Elite North Auto Cars Inc., MG Gateway Mantrade Corp., Grand Canyon Multi Holdings Inc., Britannica United Motors Incorporated, VF Auto Sto Tomas Inc., GR8 Marketing Motors Inc., ARCMA Motors Corporation, Autonomics Motor Corp., Gershom Car Trading Corp., Areza Motor Sales Inc., Central Auto Resources Inc., Autolink Global Motors Inc., and Greenport Mobility Inc.

These 13 companies bring extensive experience in automotive distribution in the Philippines and share VinFast’s commitment to advancing the green transition. Their market knowledge, operational capabilities, and extensive networks will provide additional momentum for VinFast to accelerate the development of its distribution system, expand customer access, and enhance service quality across the country.

Mr. Antonio Zara, CEO of VinFast Southest Asia, said: “The Philippines is one of the key markets in VinFast’s long-term growth strategy in the region and globally. Here, we are not only focused on expanding our sales network, but also on building a sustainable foundation for growth spanning products, services, infrastructure, and the broader EV ecosystem. With the support of our local partners, VinFast will continue to expand our operations in the years ahead, gradually making green mobility a more accessible and convenient choice for Filipino consumers.”

VinFast is steadily building a comprehensive “For a Green Future” electric vehicle ecosystem across key markets in Southeast Asia. In the Philippines, VinFast continues to invest in products, services, and infrastructure to make EV ownership as convenient as possible for customers. Alongside a diverse EV lineup and attractive customer support policies, VinFast is placing a strong focus on expanding its after-sales service network and charging infrastructure with the support of V-Green and local partners. Through these efforts, the brand reaffirms its long-term commitment to investing in the Philippines and supporting the country’s transition to green mobility.

Hashtag: #VinFast

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Two decades after its first projects broke ground on reclaimed industrial land and riverbank outside Hanoi, Vinhomes, anchored in the wider Vingroup ecosystem and its “ESG++” environmental standards, is positioning itself to help define what a good city looks like for the decades ahead.

Building Cities as Integrated Ecosystems, Not Just Developments

The first Vinhomes projects rose on difficult ground, but their premise was unusual for its time: that a residential development had to fold an entire urban life into a single, walkable proposition. Royal City and Times City were carved from former industrial land in Hanoi, while Vinhomes Riverside took shape on the far side of a river that once marked the edge of the city’s imagination. What set these projects apart was not their scale but their structural approach, schools, clinics, parks, transit, and commerce built in as foundations, not added on later.

That premise has held up. Vietnam’s cities have since become one of the region’s most closely watched growth stories. In 2025, the country drew more than $38 billion in registered foreign direct investment, with real estate the second-largest recipient sector after manufacturing. The capital is following the population, and the population is following the belief that Asian cities will decide what urban life looks like next. Research from the McKinsey Global Institute finds that roughly half of the world’s 600 largest cities by GDP are now in Asia, and that in most Asian countries, cities already generate more than 80 percent of national output.

Vinhomes’ answer to the challenge of urban sequencing has been structural rather than cosmetic, folding its projects into the wider Vingroup ecosystem. A housing development arrives already wired into education (Vinschool, VinUni), healthcare (Vinmec), retail (Vincom Retail), hospitality (Vinpearl, VinWonders), and green mobility (VinFast, V-Green, Green SM), with renewable energy and regional infrastructure now extending that network through VinEnergo and VinSpeed. The premise is that a city assembled this way behaves less like a real-estate product and more like an economy in miniature, one that generates its own demand for jobs, services, and further investment as residents move in.

From ESG++ Leadership to Global Expansion

The newer test for urban development is what a project is willing to leave alone. Vinhomes has framed its approach as “ESG++”, not merely limiting environmental damage, but actively restoring the ecosystems a project sits within. At Can Gio, Vinhomes Green Paradise is being built alongside one of Vietnam’s most significant mangrove systems, with construction is deliberately constrained to protect it. In Ha Long, Vinhomes Global Gate sits beside a UNESCO World Heritage Bay, built with the explicit aim of complementing rather than competing with the landscape.

This approach has drawn notice beyond Vietnam. Vinhomes Green Paradise became the first official global participant in New7Wonders’ “7 Wonders of Future Cities” initiative. Jean-Paul de la Fuente, the campaign’s director, described visiting the project as an encounter with a place where nature, people, and technology converge in ways he had not anticipated from the paperwork alone, adding that few developers anywhere have the execution capacity to build at this scale and speed while still managing that complexity.

The company’s ambitions now extend well beyond its home market. Vinhomes has projects and development plans in Congo, India, Australia, the Philippines, and Indonesia, less an export of a real-estate model than an attempt to carry two decades of Vietnamese urban experience into markets asking the same questions Vietnam once asked itself. For most of the modern era, Vietnamese cities absorbed standards and formats tested elsewhere; that posture is shifting, and not only inside Vietnam.

The data points to a single conclusion: the next several decades of urban growth will be decided in Asia, whether or not Asian developers are ready to define its terms. The United Nations’ World Urbanization Prospects 2025 puts the scale of that growth beyond dispute, cities are now home to 45 percent of the planet’s 8.2 billion people, more than double the share in 1950, with two-thirds of all future population growth through mid-century expected to land in urban areas. The number of megacities has quadrupled since 1975, from eight to 33, and more than half of them sit in Asia. Capital is already voting with its feet, and McKinsey’s research suggests the economic weight has shifted, even if global recognition has not yet caught up.

What Vinhomes is proposing, in effect, is that the second half of that shift, reputation, precedent, the standing to say what a good city looks like, is still being written. Twenty years on from a stretch of marshland and disused factory yards outside Hanoi, the argument is no longer really about towers. It is about whether a place built quickly can still be built to last, for the people living in it and for the land it stands on.

Hashtag: #Vinhomes

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About Vinhomes

Vinhomes is Vietnam’s largest residential real estate and integrated township developer. The company pioneers the development of synchronized, modern large-scale townships, delivering premium living standards and unlocking sustainable investment opportunities for domestic and international clients.

From popular styles such as fades, undercuts and hair tattoos to services including shampooing, facial shaving, ear cleaning and massage, the brand aims to create a personalized grooming experience.

Its stores also feature greenery, bookshelves and relaxation areas, turning a haircut into a genuine moment of leisure.

Today, East West Barbershop operates more than 130 branches globally, with over 1,000 employees.

Behind these figures remains a simple ambition: To take Vietnamese barbering further through the skill and dedication of its barbers.

East West Barbershop’s European journey is more than opening another store. It demonstrates that a Vietnamese brand can enter international markets through craftsmanship, professionalism and a distinctive identity.
Hashtag: #EastWestBarbershop

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HONG KONG SAR – Media OutReach Newswire – 7 September 2026 – HUAFULI, a high-end decorative panel brand under the Shanghai Stock Exchange main board listed company “Dongguan Huali Industries Co., Ltd.” (Stock Code: 603038.SH), has leveraged its 30 years of brand heritage and formidable R&D and supply chain strength to achieve a rapid growth of over 50% against recent market downturns! Backed by a robust brand history, HUAFULI served as a supporting furniture materials supplier for top-tier international events, including the 2008 Beijing Olympics, the 2010 Guangzhou Asian Games, and the 2011 Shenzhen Summer Universiade, earning national-level recognition for its quality.

HUAFULI today officially announced its full-scale entry into the Hong Kong market, establishing its presence in the heart of Lockhart Road, Wan Chai—renowned as “Hong Kong’s Building Materials Street.” A grand opening ceremony was held for its brand-new 2,800 sq. ft. flagship exhibition hall, the “HUAFULI Hong Kong Home Art Gallery”. The brand offers an Integrated Door-Wall-Cabinet solution and localized services, using Hong Kong as a strategic pivot to expand into the global market!

The ceremony, themed “Huafuli: A New Chapter in Hong Kong”, was officiated by management representatives, including Mr. Jacky Tan Xujie, Vice Chairman of Dongguan Huali Industries Co., Ltd., Mr. Xie Zhikun, CEO and Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Lu Xuqiu, Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Wang Tangxin, Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Ji Juntao, Vice President of Dongguan Huali Industries Co., Ltd., and Mr. Ken So, Sales Manager of the Hong Kong Region, Huafuli. The event also featured a heavyweight guest, three-time TV King, renowned artist, and Brand Spokesperson Mr. Wayne Lai, who attended the ribbon-cutting and conducted a live contract signing ceremony, witnessing this significant milestone in HUAFULI’s development in Hong Kong.

30 Years of Dedication: From Single-Product Champion to System Service Provider; Executive President Xie Zhikun Reveals Deep “Hong Kong Ties”

Founded in 1995, Huali Shares was listed on the SSE main board in 2017. In its early years, the brand took the lead in breaking foreign technological monopolies, spearheading the formulation of China’s furniture edge banding industry standards, and achieving the highest national sales for ten consecutive years. Over 30 years of development, the brand has successfully upgraded from an edge banding sales champion to a whole-house system service provider encompassing decorative panels, edge banding, and home hardware. Amid the transformative challenges faced by the home building materials industry in recent years, HUAFULI has defied market trends with a robust growth of over 50%, demonstrating remarkable business resilience and market leadership.

During his opening speech, Mr. Xie Zhikun, CEO and Co-founder of Dongguan Huali Industries Co., Ltd., shared emotionally: “Thirty years ago, we started with a single edge banding strip, proactively formulating the industry standards for furniture edge banding in China and maintaining the number one sales position nationwide for thirty consecutive years. With this dedication, we successfully upgraded from a ‘single-product champion’ to a complete system covering decorative panels, edge banding, and home hardware. Even when the industry faced challenges recently, HUAFULI still achieved a 50% growth against the trend. In fact, our connection with Hong Kong began back in 2008 when we established a subsidiary here. Hong Kong people are extremely particular about home quality, placing special emphasis on eco-friendliness, moisture resistance, and health, which are precisely HUAFULI’s strengths. The ‘HUAFULI Hong Kong Home Art Gallery’ unveiled today is not just an ordinary showroom, but a home art gallery that offers peace of mind and lifestyle aesthetics. In the future, we will collaborate with all sectors in Hong Kong using solid products, a professional team, and localized services, opening a new chapter where quality and craftsmanship parallel each other—basing ourselves in Hong Kong, connecting with the Mainland, and radiating globally!”

Mr. Ken So, Sales Manager of the Hong Kong Region, Huafuli, Addresses Three Industry Pain Points, Eliminates Northbound Travel Hassles, and Sets a HK$100 Million Sales Target

In an exclusive media interview, Mr. Ken So, Sales Manager of the Hong Kong Region, Huafuli, deeply analyzed the business logic and localized strategy behind the brand’s entry into Hong Kong:

• Eliminating Cross-border Travel Fatigue to Significantly Boost Deal Success Rates: Mr. So pointed out that local interior designers and homeowners were often limited to brochure samples or had to endure tiring trips to Mainland factories to view actual materials. “We established ourselves directly in the core area of Lockhart Road, Wan Chai, building a 2,800 sq. ft. high-spec exhibition hall. Designers can now bring clients at any time to view 1:1 physical large panels and finished door-wall-cabinet displays. The art gallery does not retail directly to homeowners but serves as a shared design base for Hong Kong designers and contractors, addressing eco-concerns on the spot and significantly improving local designers’ deal success rates.”
• Insisting on a 100% Direct-Sale Model with Unified National Pricing—”Not a Cent Added”: Differentiating from traditional building material brands that rely on multi-tiered agents, Mr. So emphasized HUAFULI’s commitment to a direct-sale system: “Whether in the Mainland or Hong Kong, HUAFULI is directly operated by the group, ensuring high consistency in product quality, after-sales service, and pricing. Although we have set up a top-tier showroom in the prime location of Wan Chai and hired a star spokesperson, the panel prices remain unified nationally with the Mainland—’not a cent added’—truly yielding benefits to local partners with sincerity.”
• Eco-friendly Panels Replacing Traditional Laminates; Setting a HK$100 Million Sales Target: Mr. So analyzed that eco-friendly decorative panels are in a golden growth period in Hong Kong, gradually replacing traditional fireproof laminates and veneers. “We see massive market potential, and HUAFULI has set a target of achieving HK$100 million in sales in Hong Kong within 3 to 5 years! The Hong Kong market is strict and aligned with international standards. We are using Hong Kong as a touchstone and strategic hub for adapting to global standards, and will further expand into more overseas markets in the future.”
• Strong Supply Chain Backing to Achieve “Zero Minimum Order, Next-Day Delivery” Express Fulfillment: Relying on six major production bases in the Mainland (totaling 600,000 square meters) and a network of 14 branch warehouses, HUAFULI breaks the traditional months-long waiting period for imported building materials. It provides the local industry with a localized, one-stop delivery service characterized by “zero minimum order, zero inventory requirements, same-day response, and next-day delivery,” greatly alleviating the financial and warehousing pressures on local partners.

Global Debut of German-Japanese Nano-Microcrystalline EBH Technology; Dual Ultimate Eco-certifications Lead New Trends in HK Building Materials

With Hong Kong’s increasingly stringent requirements for green buildings, indoor air quality, and ESG standards, HUAFULI brings a high-specification product system suitable for the Hong Kong environment:

• Hong Kong Debut of the German-Japanese EBH Series: Combining German plasma spraying and Japanese precision light-curing technologies, this series boasts top-tier performance across six dimensions: anti-fingerprint (90% reduction), scratch resistance (2H+ hardness), anti-mildew and antibacterial (99.5%+), and yellowing resistance. Its surface presents an advanced, luxurious 5° matte gloss, perfectly adapting to Hong Kong’s humid climate.
• Dual Highest Eco-certifications: “ENF Grade + JIS JAS F4-star”: Showcasing top-tier eco-friendly panels (including Particle Board, Multi-layer Plywood, and Oriented Strand Board, etc.) that have comprehensively passed the dual certifications of the national highest environmental standard “ENF Grade” (formaldehyde emission ≤0.025 mg/m³) and Japan’s highest environmental standard “F☆☆☆☆ (F4-Star).”
• Recognized by the “Hong Kong ECO Mark”: The products have obtained the Hong Kong Green Label Scheme certification, achieving extremely low TVOC and formaldehyde emissions from the source. This directly addresses the pain points of Hong Kong’s indoor air quality and aligns with the high standards for ESG inspection by developers.
• Patented Laser Edge Banding 2.0 and colour matched door-wall-cabinet system: The entire series comes standard with the original factory’s seamless laser edge banding technology, achieving panel edge banding in-one. HUAFULI particularly advocates the “Integrated Door-Wall-Cabinet” concept, where interior doors, wall panels, and custom cabinets are all made from the same original factory batch of substrates with identical colors and textures. This achieves zero color difference and a highly unified whole-house aesthetics with perfectly extended textures, providing unparalleled one-stop quality solutions when paired with original factory moldings and hardware components.

Star Spokesperson Mr. Wayne Lai Yiu Cheung Attends the Event, Heavily Endorses Dual Ultimate Eco-friendliness at Contract Signing

The atmosphere at the grand opening ceremony was vibrant, with traditional auspicious lion eye-dotting and lion dance performances kicking off the splendid prologue for the “HUAFULI Hong Kong Home Art Gallery.” Brand Spokesperson Mr. Wayne Lai Yiu Cheung conducted a grand contract signing ceremony on site and joined management guests for a celebratory group toast and photo.

Hashtag: #HUAFULI

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About HUAFULI

Founded in 1995, Huali Shares was listed on the main board of the Shanghai Stock Exchange in 2017 (Stock Code: 603038.SH). Starting from the field of decorative composite materials, the company has adhered to integrity and innovation, inherited the spirit of craftsmanship, and over the past 30 years, has developed into a comprehensive holding enterprise encompassing home building materials, smart water affairs, membrane filtration materials, and industrial digital intelligence businesses. It is committed to leading industry progress through high-level R&D, satisfying people’s aspirations for a better life through technological innovation, and empowering industrial upgrades through digital and intelligent technologies. Its home building materials business primarily focuses on edge banding, decorative panels, and home hardware, mainly used in panel furniture, interior decoration, and commercial space construction. It is the first domestic home materials manufacturing enterprise to break the German technological monopoly and possess independent intellectual property rights, and is the leading formulator of important industry standards for edge banding in China.