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Saudi Arabia’s Public Investment Fund , managing assets totaling $925 billion, has imposed a one-year suspension on PricewaterhouseCoopers from securing advisory and consulting contracts. This directive, effective until February 2026, affects PwC’s operations within one of the world’s most lucrative markets. The firm’s auditing services, however, remain unaffected.

Executives across PIF and its over 100 subsidiaries received instructions to cease awarding consulting projects to PwC. The fund did not publicly disclose the reasons behind this decision, and representatives from both PIF and PwC declined to comment.

This development comes two years after PwC established its regional headquarters in Saudi Arabia, obtaining a license to operate within the kingdom. The firm employs more than 2,000 professionals across Riyadh, Jeddah, AlUla, Al Khobar, and Dhahran, with operations spanning over 20 locations in the Middle East.

PwC’s non-audit services in the region encompass mergers and acquisitions, tax advisory, and strategic consulting. The Middle East has been the fastest-growing geography within PwC UK, the corporate entity overseeing the firm’s activities in the region. In its most recent fiscal year, PwC reported revenues of £1.97 billion in the Middle East, marking a 26% increase from the previous year.

The PIF plays a pivotal role in Saudi Arabia’s Vision 2030, an ambitious initiative aimed at diversifying the economy away from oil dependence. The fund has been instrumental in launching nearly 100 affiliated companies, including the $1.5 trillion Neom project—a futuristic city on the kingdom’s west coast. Other significant projects under PIF’s purview involve developing historic sites like Diriyah and AlUla into global tourist destinations.

The Middle East represents one of the most profitable markets for global consulting firms, including McKinsey & Company and Boston Consulting Group. The PIF’s decision to suspend PwC’s advisory role may have implications for the consulting landscape in the region, given the fund’s substantial influence and investment activities.

This move aligns with a broader trend of fiscal prudence within Saudi Arabia. The kingdom has been recalibrating its ambitious Vision 2030 economic transformation plans, emphasizing financial transparency and ethical governance. Government departments have been instructed to reduce spending on consultants, and state-related entities are tightening their budgets. Some projects are being scaled back or phased over extended timelines to ensure economic stability.

PwC has not publicly commented on the suspension but is expected to address the concerns raised by PIF. Meanwhile, other consulting firms operating in the region may face closer scrutiny as Saudi Arabia reinforces its commitment to financial integrity and accountability.

Merger and acquisition activity in the Middle East and North Africa region experienced a significant uptick in 2024, with total deal value reaching $92.3 billion, a 7% increase from the previous year. The number of deals also rose by 3%, totaling 701 transactions compared to 679 in 2023. This growth has been largely attributed to substantial reforms in capital markets, strategic policy changes, and enhanced efforts to attract foreign investments.

The Gulf Cooperation Council countries were at the forefront of this surge, accounting for 580 deals worth $90 billion. Cross-border transactions played a pivotal role, representing 52% of the total deal volume and 74% of the overall value. Sovereign wealth funds such as the Abu Dhabi Investment Authority , Mubadala Investment Company from the United Arab Emirates , and the Public Investment Fund from Saudi Arabia were instrumental in driving this activity.

The UAE emerged as a key player, recording the region’s largest M&A deal of the year. Clayton Dubilier & Rice, Stone Point Capital, and Mubadala Investment announced the acquisition of Truist Insurance for $12.4 billion. Following closely, Saudi Aramco acquired a 22.5% stake in Rabigh Refining and Petrochemical Company from Japan’s Sumitomo Chemical for $8.9 billion. Additionally, a consortium comprising PAG, Mubadala, and ADIA acquired a 60% stake in China’s Zhuhai Wanda Commercial Management Group for $8.3 billion.

Outbound deals dominated the M&A landscape, contributing 61% of the total deal value with 199 transactions amounting to $56.6 billion. The MENA region continued to attract foreign direct investment, with 163 inbound deals valued at $11.4 billion, marking an 18% increase in volume and a 42% surge in value compared to 2023.

Sector-wise, technology and consumer products led in deal volume, each experiencing a 10% year-on-year increase. The United States stood out as the largest acquiring country outside the region, with 48 transactions totaling $4.6 billion.

The UAE maintained its position as a preferred investment destination, achieving the highest volume and value for inbound transactions. The country recorded 96 deals valued at $7.6 billion, representing 67% of the total deal value. The technology sector was particularly vibrant, with 35 deals driven by the nation’s focus on artificial intelligence, cybersecurity, and digital transformation. Notably, Microsoft’s $1.5 billion acquisition of Abu Dhabi’s Group 42 underscored the strengthening ties between the UAE and the United States.

Saudi Arabia also attracted significant investment, with the UAE and Saudi Arabia collectively reporting 318 deals valued at $29.6 billion. Both countries were among the top bidders in the MENA region, highlighting their active participation in the M&A landscape. In 2024, the United States was the favored target destination for MENA investors, with 41 deals amounting to $19.9 billion.

Domestic M&A activity saw an uptick, contributing 48% of the total deal volume with 339 deals, up from 333 in 2023. The combined disclosed value of domestic transactions stood at $24.4 billion. The technology and consumer products sectors attracted increased investor interest, fueled by digital transformation and evolving consumer behaviors, together accounting for 35% of the total domestic deal volume.

The oil and gas sector continued its upward trajectory, leading in disclosed deal value with $9 billion, representing 37% of the total domestic deal value. This was largely due to Saudi Aramco’s $8.9 billion acquisition of Rabigh Refining and Petrochemical Company.

The United Arab Emirates has solidified its position as a global nexus for trade and investment, with Ernst & Young projecting the nation to be among its fastest-growing markets worldwide in the next five to ten years. This optimistic outlook is attributed to substantial opportunities for collaboration across both public and private sectors, as highlighted by Anthony O’Sullivan, EY’s Managing Partner in the UAE.

Speaking at Investopia 2025 in Abu Dhabi, O’Sullivan emphasized EY’s strategic focus on the UAE and the broader Middle East and North Africa region. He noted that EY’s global leadership is keenly aware of the region’s attractive investment climate and robust economic growth policies, which have been instrumental in fostering a conducive environment for business expansion.

EY’s commitment to the UAE is underscored by its longstanding presence since 1966, with its Dubai office now serving as the largest in the region, housing several regional leaders and key clients. This deep-rooted establishment has enabled EY to play a pivotal role in the nation’s economic diversification efforts, aligning with the UAE’s Vision 2031 plan to reduce oil dependency and promote sustainable growth.

The UAE’s strategic initiatives have yielded tangible results. In 2024, the nation achieved a record non-oil trade value of 3 trillion dirhams , marking a 14.6% increase from the previous year. This milestone reflects the UAE’s proactive approach in forging Comprehensive Economic Partnership Agreements with various countries, enhancing its global trade relations. Notably, exports to CEPA partner nations surged by 42.3% in 2024, accounting for a quarter of the total non-oil exports.

O’Sullivan also highlighted the transformative role of technology and artificial intelligence across various sectors. He asserted that these technologies are vital in enhancing operational efficiency and improving financial compliance. “Technology and data are now integral to any business, particularly in consulting,” he stated. “We utilize AI to enhance tax compliance, helping clients meet regulatory requirements more efficiently. AI also plays a role in financial auditing, enabling better financial data analysis and consistency, allowing teams to focus on advisory services rather than routine tasks.”

EY’s integration of AI-driven solutions extends beyond internal processes. The firm leverages its extensive global network and consultancy expertise to assist clients in adopting these advanced technologies, thereby bolstering their competitiveness in an increasingly digital economy.

The UAE’s appeal as a consulting hub is further amplified by its strategic location and favorable business environment. The Gulf Cooperation Council region, which includes the UAE, experienced a 13.2% growth in consultancy services in 2023. This surge is driven by national efforts to diversify economies away from oil reliance, with major consulting firms establishing strong presences to support public sector projects and economic transformation initiatives.

Etihad Airways is set to announce the launch of an initial public offering worth $1 billion, sources have revealed. This marks a significant milestone in the aviation industry, as it would be the first public listing by a major Gulf airline in nearly two decades.

The airline, which is fully owned by Abu Dhabi’s sovereign wealth fund ADQ, intends to offer 20% of its business to the public, with the funds raised being allocated towards accelerating its expansion plans. The decision to go public highlights Etihad’s ambitions to position itself as a stronger player in the global airline industry.

The move also underscores the growing trend among Gulf-based companies to raise capital through IPOs, following a wave of high-profile listings in the region. The Middle East has witnessed a surge in IPO activity in recent years, driven by a desire for diversification and economic growth, in line with the region’s broader efforts to reduce reliance on oil revenues.

Etihad’s decision to open up its equity to public investors is part of a larger strategy aimed at enhancing its operational capabilities and competing more effectively with regional and international rivals. The airline’s plans include expanding its fleet, increasing flight frequencies, and potentially adding new routes to cater to growing demand in key global markets.

The IPO also reflects the broader changes taking place in the aviation sector, particularly in the Gulf region. Airlines in the region, such as Emirates and Qatar Airways, have been aggressively investing in their fleets and expanding their networks in a bid to capture more market share. Etihad’s move to become a publicly traded entity comes as the airline looks to consolidate its position as a leading regional carrier, competing with its peers.

Sources close to the matter suggest that Etihad’s management team is optimistic about the potential success of the IPO, given the ongoing recovery in the global travel industry following the challenges posed by the COVID-19 pandemic. The airline is reportedly confident that investors will be attracted to its growth prospects, as air travel demand rebounds and the aviation sector experiences a strong recovery.

The IPO will be managed by a consortium of financial institutions, which are expected to handle the share sale process. The precise timing of the launch is yet to be confirmed, but it is anticipated to take place in the coming days. As part of the offering, Etihad is likely to sell a portion of its shares to institutional investors, with a smaller portion allocated to retail investors.

Etihad Airways has faced a challenging few years as it navigated the impacts of the global pandemic, which resulted in a significant decline in air travel demand. However, the airline has implemented a series of cost-cutting measures and streamlined its operations in an effort to adapt to the changing market environment. These efforts, coupled with its focus on expanding its network and enhancing its product offering, have positioned Etihad for long-term growth.

Despite the challenges faced by the airline, Etihad has remained committed to its vision of becoming a global aviation leader. The airline’s investment in new technologies, customer service initiatives, and sustainability measures has helped bolster its reputation and attract a loyal customer base. By tapping into the capital markets, Etihad hopes to strengthen its financial position and continue to invest in its future growth.

The IPO is expected to be closely watched by market analysts, investors, and industry experts alike, as it could signal the beginning of a new era for Gulf airlines. If successful, Etihad’s IPO could set a precedent for other regional carriers considering similar moves. Airlines in the region are under increasing pressure to modernize their fleets, improve operational efficiencies, and adapt to changing consumer preferences.

Etihad’s decision to go public is part of the wider trend in the Gulf region, where state-owned companies are increasingly seeking to diversify their operations and raise funds to support growth initiatives. The UAE government has been actively encouraging the privatization of certain state-owned entities to promote economic development and attract foreign investment.