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DAMAC Properties has reported a $54.45 million increase in collections, attributing this growth to the strategic integration of artificial intelligence across its operations. The Dubai-based real estate developer has implemented AI-driven tools to enhance customer engagement, streamline marketing efforts, and optimise sales processes, leading to significant financial gains.

Ali Sajwani, Managing Director of Operations and Technology at DAMAC Properties, highlighted the pivotal role of AI in transforming the company’s approach to real estate. By leveraging AI, DAMAC has been able to offer hyper-personalised customer experiences, improve lead generation, and reduce advertising expenditures. The adoption of AI-powered platforms, such as Meta’s Advantage+ Shopping Campaigns, has enabled the company to target potential buyers more effectively across various digital channels, including Instagram, Facebook, and WhatsApp.

The company’s foray into the metaverse, under the initiative named D-Labs, led by Ali Sajwani, has further exemplified its commitment to digital innovation. With an investment of up to $100 million, DAMAC aims to build digital cities, offering virtual homes and properties that allow customers to explore and customise their future residences through immersive virtual reality and augmented reality experiences. This initiative has not only enhanced customer engagement but also contributed to a notable increase in online-only sales, which currently generate over $100 million per quarter.

DAMAC’s strategic investments extend beyond AI and the metaverse. The company has announced plans to invest up to $1 billion in the data centre industry over the next few years, recognising the growing demand for digital infrastructure. This includes the launch of EDGNEX Data Centres, with facilities under construction in Saudi Arabia and plans for expansion into Indonesia, Jordan, and Turkey.

DAMAC’s collaboration with blockchain platform MANTRA to tokenize real-world assets in the Middle East, valued at $1 billion, underscores its commitment to embracing emerging technologies. This partnership aims to convert ownership rights into digital tokens, facilitating online trading and aligning with Dubai’s vision to become a global hub for digital and crypto assets.

Emirates Integrated Telecommunications Company has entered into a landmark agreement with Microsoft to construct a state-of-the-art hyperscale data centre in the UAE. The project, valued at approximately 2 billion dirhams , marks a significant development in the country’s growing data infrastructure sector.

This collaboration, unveiled during Dubai AI Week, aims to create a cutting-edge facility that will offer cloud computing and data storage solutions for businesses across the region. With Microsoft as the primary tenant, the data centre is expected to scale its operations in phases, enhancing the UAE’s digital landscape over time.

Hyperscale data centres, like the one planned in partnership with Microsoft, are vast facilities designed to handle massive amounts of data, providing essential services for enterprises in various sectors, from finance to telecommunications. These centres are vital for enabling cloud-based operations and the increasing reliance on digital platforms.

Fahad Al Hassawi, CEO of du, highlighted the significance of the project, stating that the development represents a major step forward in the UAE’s ambition to lead in the global digital economy. “This deal marks a pivotal leap in our strategic goal to revolutionise the digital ecosystem of the UAE,” Al Hassawi said in his statement.

As the demand for cloud services continues to rise across the Middle East, this hyperscale data centre is poised to address the growing need for data storage, backup, and processing power. The centre will serve as a critical hub, supporting both local businesses and multinational companies looking to expand their presence in the region.

The data centre is also expected to help drive advancements in artificial intelligence , a technology that is rapidly gaining traction across various industries. By providing a robust infrastructure for AI development, the facility will bolster the UAE’s position as a leader in digital innovation. Microsoft’s involvement will bring in not only expertise in cloud technologies but also access to their vast network of global services, including Azure, which powers a wide range of enterprise solutions.

This partnership highlights the UAE’s commitment to investing in next-generation technologies to support the region’s economic diversification. With cloud computing continuing to be a fundamental driver of the digital economy, the development of such facilities is a clear reflection of the country’s long-term strategy to enhance its technological capabilities and attract international investment.

The project will further contribute to the UAE’s broader vision of becoming a global tech hub. The strategic location of the data centre in Dubai offers a significant advantage, given the city’s status as a business and logistics hub connecting Europe, Asia, and Africa. The development of this data centre aligns with the UAE’s long-standing goals of promoting innovation, sustainability, and digital transformation across multiple sectors.

The deal underscores the UAE’s efforts to improve its digital infrastructure in line with global standards. The hyperscale facility will provide businesses with enhanced access to cloud-based services, ensuring that they have the flexibility to scale operations efficiently. This is expected to benefit sectors like finance, e-commerce, and telecommunications, which are increasingly dependent on cloud technology.

The hyperscale data centre also aligns with the UAE’s broader ambitions to become a global leader in technology and digital services. As the country moves towards a knowledge-based economy, investments in data infrastructure are seen as critical to sustaining long-term economic growth. The UAE’s strategic investments in this sector are expected to have far-reaching effects on both local and international markets, with businesses set to benefit from enhanced access to cloud services and data storage.

The scale and scope of the partnership between du and Microsoft also reflect the increasing importance of international collaborations in the tech industry. Such collaborations are essential for fostering innovation and ensuring that businesses in the UAE have access to world-class technologies. By partnering with a global tech leader like Microsoft, du is positioning itself to be at the forefront of the digital revolution in the region.

As the UAE continues to expand its digital footprint, this project represents a significant step in its journey towards becoming a hub for advanced technologies in the Middle East. The hyperscale data centre will not only meet the growing demand for cloud services but also play a pivotal role in the broader development of AI and digital transformation initiatives in the region.

Oil prices experienced a significant decline of over 2% on Monday, with Brent crude falling to $66.81 per barrel and West Texas Intermediate dropping to $63.58. This downturn is attributed to progress in US-Iran nuclear negotiations and escalating concerns over the impact of US tariff policies on global demand. The potential easing of sanctions on Iran could reintroduce over a million barrels per day of crude into the market, intensifying supply pressures.

The decline in oil prices poses a substantial challenge to Gulf economies, particularly those heavily reliant on hydrocarbon revenues. S&P Global Market Intelligence has indicated that Oman, Bahrain, and Iraq are at heightened risk of financing pressures if the current price trends persist. These nations, already contending with fiscal deficits and limited sovereign reserves, may face increased borrowing costs and potential credit downgrades.

Conversely, the United Arab Emirates and Qatar are better positioned to withstand prolonged periods of lower oil prices. Their diversified economies and substantial sovereign wealth funds provide a buffer against market volatility. However, even these nations are not immune to the broader economic implications of sustained low oil prices.

The broader financial markets have also reacted to these developments. Major Gulf stock indices experienced declines, with Saudi Arabia’s TASI index falling by 0.7% and Qatar’s index decreasing by 0.3%. These market movements reflect investor apprehension regarding the stability of oil-dependent economies in the face of fluctuating energy prices.

Adding to the complexity is the political climate in the United States. President Donald Trump’s renewed criticism of Federal Reserve Chair Jerome Powell has raised concerns about the central bank’s independence. This political interference is contributing to market uncertainty and could have implications for global economic stability.

The potential for a US recession further exacerbates concerns. Analysts warn that the combination of tariff policies and political instability could dampen economic growth, leading to decreased demand for oil. This scenario would place additional strain on oil-exporting nations, particularly those with less diversified economies.

Gold prices in Dubai have surged to unprecedented levels, with 24-karat gold breaching the Dh400 per gram mark for the first time, while 22-karat gold has climbed to Dh372.5 per gram. This significant uptick reflects a broader global trend, driven by escalating geopolitical tensions, central bank acquisitions, and concerns over U.S. fiscal policies.

The global spot price of gold has experienced a notable increase, currently trading around $3,024 per ounce. This marks a gain of over 15% since the beginning of the year, propelled by economic and geopolitical uncertainties. Bank of America has adjusted its gold price forecasts accordingly, now projecting an average of $3,063 per ounce for 2025 and $3,350 for 2026, up from previous estimates of $2,750 and $2,625 respectively. The bank also suggests that increased investment demand could push prices to $3,500 within two years.

In the United Arab Emirates, the surge in gold prices has been particularly pronounced. The Dubai Jewellery Group reported that 24K gold reached Dh400 per gram, while 22K gold rose to Dh372.5 per gram. This trend is consistent with the global market, where gold has been rallying due to its status as a safe-haven asset amidst economic instability.

Analysts attribute the surge to several factors. The ongoing trade policies of the U.S., particularly under President Donald Trump’s administration, have introduced significant uncertainty into global markets. The imposition of tariffs and the potential for reciprocal measures have heightened investor anxiety, leading to increased demand for gold.

Central banks have also played a pivotal role in the gold market’s dynamics. Currently, they hold about 10% of their reserves in gold, but there is potential for this figure to rise beyond 30%, offering additional support to prices. The anticipation of increased central bank purchases is contributing to bullish sentiment in the market.

In the Middle East, geopolitical tensions have further fueled the demand for gold. The region’s instability has historically led investors to seek refuge in precious metals, and the current climate is no exception. The combination of regional conflicts and global economic concerns has created a perfect storm for gold prices to soar.

Retailers in Dubai are witnessing the impact of these price movements firsthand. The surge in gold prices has led to a shift in consumer behavior, with many opting for lighter jewelry pieces or alternative investments. Despite the higher costs, demand remains robust, underscoring gold’s enduring appeal as a store of value.