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Singapore leads the region in maturity but faces critical scaling bottlenecks.

SINGAPORE – Media OutReach Newswire – 15 April 2026 – ST Telemedia Global Data Centres (STT GDC), one of the world’s fastest-growing data centre colocation service providers headquartered in Singapore, today announced the findings of a new regional research study, Mind the Gap: Bridging the AI Infrastructure Readiness Divide, examining how organisations across Asia are progressing from AI ambition to execution. Commissioned by STT GDC with research partner Ecosystm, the study surveyed more than 600 enterprise and digital-native leaders across nine Asian markets: India, Indonesia, Japan, Malaysia, the Philippines, Singapore, South Korea, Thailand and Vietnam.

High adoption, limited readiness across Asia

The report reveals that AI ambition across Asia is high, with nearly 90% of organisations having embarked on their AI journeys. However, a significant 71% remain in the “Builder” stage of maturity, where initial AI pilots struggle to scale into production environments capable of delivering consistent and measurable return on investment (ROI). In contrast, only 17% of organisations are considered “future ready”, having invested in scalable infrastructure, mature data governance and specialised operational expertise, highlighting a widening readiness gap across the region.

Challenges faced by the Builders

Across Asia, the research identifies a reinforcing cycle that keeps many organisations stuck in pilot mode. AI initiatives are often launched on infrastructure that cannot scale to production, limiting their ability to demonstrate measurable ROI and making it harder to justify further investment in purpose-built, high-density environments. This challenge is compounded by gaps in in-house expertise, with many organisations lacking the specialist operational skills required to manage increasingly complex AI infrastructure at scale.

“Across Asia, organisations are moving quickly from experimentation to implementation, but many are discovering that AI success now depends less on training models and more on foundations,” said Chris Street, Group Chief Revenue Officer of ST Telemedia Global Data Centres. “Without scalable infrastructure and operational readiness in place, it becomes difficult to convert early AI ambition into consistent business value.”

The Sustainability Blind Spot

Despite rising energy and cooling demands driven by AI workloads, sustainability considerations remain secondary for most organisations when evaluating infrastructure options. Although 27% of organisations say ESG goals will actively shape or be central to their future plans, 64% of organisations across Asia continue to prioritise performance or cost, even as power density, thermal efficiency and long‑term total cost of ownership become increasingly critical factors in scaling AI responsibly.

A disconnect between what organisations want and what they need

The study also highlights a persistent disconnect between how organisations evaluate infrastructure partners and the capabilities they actually need to scale AI. Across Asia, organisations continue to prioritise baseline requirements like security and reliability, despite identifying operational expertise, scalability and cost efficiency as their most significant challenges.

Singapore: ahead of the region, but facing a new constraint

These challenges are visible across the region, but they manifest differently in more mature markets. Singapore stands out against the regional baseline with a significantly larger share of organisations having progressed beyond early-stage pilots. While only 17% of organisations across Asia are considered future‑ready, 40% of Singapore organisations have reached the Integrator stage, reflecting stronger early execution and deployment capability.

However, the study also finds that the final step to leadership remains the most difficult. Only 3% of Singapore organisations have reached the “Leader” stage of AI infrastructure maturity, signalling that even in Asia’s most mature AI market, the transition from integration to full leadership remains difficult.

Scaling, not adoption, is now the key challenge

In Singapore, where adoption is more advanced, the constraints have shifted. Limited infrastructure headroom, shortages in specialised operational expertise and continued investment discipline are now emerging as the primary barriers to scaling AI workloads and sustaining leadership.

“For Singapore, AI adoption is relatively mature; the defining challenge now is scaling deployments fast enough to support real‑world demand,” said Mingcheng Lim, Country Head – Singapore, ST Telemedia Global Data Centres. “Whether the country can maintain its lead in the region will depend on whether infrastructure capacity, specialist expertise and investment approaches can evolve at the same pace as AI workloads.”

Sustainability awareness has yet to shape infrastructure choices

In Singapore, regulatory expectations have driven relatively high awareness of sustainability issues. However, sustainability continues to rank among the lowest priorities when organisations evaluate infrastructure providers, highlighting a gap between awareness and action, even as power density, thermal efficiency and long‑term cost efficiency become increasingly important to scaling AI responsibly.

The mismatch between wants and needs persists

As with the wider region, Singapore organisations continue to evaluate infrastructure providers based on familiar baseline criteria, even as their scaling challenges point to a growing need for specialist expertise, speed to scale and sustainable, high‑density infrastructure capability.

These findings suggest that Asia’s next phase of AI progress will be defined not by ambition alone, but by execution capability. For Singapore, sustaining regional leadership will depend on infrastructure strategies that support scale, resilience and speed, enabling organisations to convert early AI momentum into enduring competitive advantage.

To download the report, Mind the Gap: Bridging the AI Infrastructure Readiness Divide, please visit: https://www.sttelemediagdc.com/resources/ai-readiness-assessment-report.Hashtag: #STTelemedia #STTGDC

The issuer is solely responsible for the content of this announcement.

About ST Telemedia Global Data Centres

ST Telemedia Global Data Centres (STT GDC) is one of the fastest-growing data centre providers with a global platform serving as a cornerstone of the digital ecosystem that helps the world to connect. Powering a sustainable digital future, STT GDC operates across Singapore, the UK, Germany, India, Italy, Thailand, South Korea, Indonesia, Japan, the Philippines, Malaysia and Vietnam, providing businesses an exceptional foundation that is built for their growth anywhere. For more information, visit.

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HONG KONG SAR – Media OutReach Newswire – 14 April 2026 – DFIQ Media Hong Kong, the retail media arm of leading Asian retailer, DFI Retail Group, today announced a strategic partnership with WPP Media Hong Kong that brings the power of Open Intelligence for Commerce to Hong Kong for the first time. The partnership establishes a new, privacy-first foundation for retail media collaboration in the market, enabling brands to activate high-value audiences and deliver more relevant, impactful advertising across DFI’s extensive retail ecosystem.

DFIQ Media Hong Kong and WPP Media Hong Kong announced a strategic partnership that brings the power of Open Intelligence for Commerce to Hong Kong for the first time. Pictured are Wee Lee Loh, Group Chief Digital & yuu Rewards Officer, DFI Retail Group (left) and Michael Beecroft, CEO of WPP Media North East Asia (right).
DFIQ Media Hong Kong and WPP Media Hong Kong announced a strategic partnership that brings the power of Open Intelligence for Commerce to Hong Kong for the first time. Pictured are Wee Lee Loh, Group Chief Digital & yuu Rewards Officer, DFI Retail Group (left) and Michael Beecroft, CEO of WPP Media North East Asia (right).

The partnership brings together DFIQ Media’s extensive omnichannel retail media ecosystem with WPP Media’s advanced programmatic and predictive intelligence capabilities. By integrating customer audience insights through InfoSum – WPP’s privacy-first, no-data-movement collaboration platform – advertisers can activate high-value audiences while ensuring strict data privacy and regulatory compliance.

Through this initiative, advertisers will gain access to aggregated customer insights from the yuu loyalty ecosystem and retail platforms across DFI Retail Group banners, enabling more precise and effective targeting strategies. These audience segments can be securely matched and activated via WPP Media’s Open Intelligence, and delivered through WPP Open – WPP’s agentic marketing platform. This enables brands to unlock new growth audiences, improve targeting accuracy, and access deeper performance insights across digital and in-store environments, including incremental sales, new-shopper contribution, and audience-level effectiveness.

“Retail media is the fastest growing media channel globally and rapidly becoming one of the most important channels for brands to connect with consumers in meaningful and measurable ways,” said Wee Lee Loh, Group Chief Digital & yuu Rewards Officer from DFI Retail Group. The partnership also includes WPP Media’s investment in DFIQ Media’s omnichannel retail media inventory. This includes digital advertising opportunities across the e-commerce and mobile apps of yuu, Wellcome, 7-Eleven, and Mannings, as well as DFIQ Media’s in-store digital screen network of more than 6,000 screens across these retail locations in Hong Kong. “Our collaboration with DFIQ Media represents an important step in shaping the future of commerce-driven media in Hong Kong,” said Michael Beecroft, CEO of WPP Media North East Asia.

Collectively, these retail touchpoints generate more than 60 million store visits every month, giving brands a powerful platform to connect with consumers across the full shopping journey — from digital discovery to in-store purchase.

“By partnering with WPP Media and leveraging privacy-safe technology from InfoSum, we are unlocking the next phase of retail media in Hong Kong – one that combines powerful first-party data with omnichannel activation across digital and physical retail environments,” said Chandana Sunder, Group Retail Media Director from DFI Retail Group.

WPP Media will also bring its advanced programmatic advertising, predictive modelling, and Open Intelligence capabilities to the partnership, enabling automated buying, real-time optimization, and sophisticated audience targeting powered by DFIQ Media’s retail signals.

“By connecting DFIQ Media’s rich retail audiences with our Open Intelligence framework, we can deliver high-yield, privacy-safe, and outcome-driven advertising solutions that reduce waste and drive measurable growth for brands,” said Kenny Ip, Vice President, Media and Partnership Management at WPP Media Hong Kong.

Together, DFIQ Media and WPP Media aim to push the boundaries of retail media innovation – building a more advanced and future-ready retail media landscape in Hong Kong. The partnership marks a significant milestone in next-generation retail media development, combining privacy-first data collaboration, predictive intelligence, and large-scale omnichannel activation to create new opportunities for brands to engage shoppers and measure incremental impact.
Hashtag: #DFIRetailGroup #DFIQ #yuuRewards #Mannings #7-Eleven #Wellcome

The issuer is solely responsible for the content of this announcement.

DFI Retail Group

DFI Retail Group is a leading Asian retailer driven by its purpose to ‘Sustainably Serve Asia for Generations with Everyday Moments’. As at 31 December 2025, the Group and its associates operated 7,580 outlets and employed more than 79,000 people across 12 markets. The Group is committed to delivering quality, value and service to consumers across the region through trusted brands, strong local market positions, and a broad retail ecosystem supported by extensive store networks, digital capabilities and efficient supply chains. DFI Retail Group and its associates operate a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.

DFIQ Media is the retail media arm of DFI Retail Group, connecting brands with millions of shoppers through a powerful omnichannel ecosystem that spans loyalty, e-commerce, and in-store media across leading retail banners. Established in 2025, it aims to deliver everyday omnichannel customer experience through full funnel media solutions powered by first party data intelligence.

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