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WASHINGTON, DC and ULAANBAATAR, MONGOLIA – Media OutReach Newswire – 23 April 2025 – Delphos, a premier advisor in private emerging markets, proudly announces its role as the exclusive financial advisor for LendMN’s landmark $20 million USD debt financing. This strategic financial move marks the first significant milestone for a Mongolian fintech company, positioning LendMN and Mongolia on the international stage for fintech innovation and investment. Delphos […]

A shift in the global liquefied petroleum gas market has emerged as Chinese buyers seek to replace tariff-impacted US imports with alternative supplies from the Middle East. The escalating trade tensions between China and the US, coupled with rising tariffs on LPG, have prompted Chinese firms to look towards the Persian Gulf region, notably Saudi Aramco, as a reliable source for their LPG needs. The reorientation of […]

Emirates Islamic Bank recorded a significant upswing in profitability in the first quarter of 2025, with net profits rising to AED 1 billion, marking a 23% year-on-year increase from AED 811 million in the corresponding period of 2024. The performance was driven by robust income from both funded and non-funded sources, underlining the bank’s strengthened position in the UAE’s competitive banking sector.

Earnings per share reached AED 0.18, up from AED 0.14 a year earlier. Total income for the quarter climbed to AED 1.7 billion, an 18% increase from the same period last year. This upturn in revenue stemmed from higher financing and investment income, as well as growth in fee and commission income, which points to a broader recovery in consumer and business activity.

The bank’s managing director and CEO, Salah Mohammed Amin, attributed the strong financial performance to disciplined cost management, enhanced digital adoption, and sustained growth across key segments. He also noted that the bank’s strategic alignment with Emirates NBD Group objectives, including digital transformation and innovation, continues to yield tangible results.

Operating profit rose by 20% year-on-year to AED 1.1 billion, while the cost-to-income ratio improved to 36%, reflecting operational efficiency. Provisioning for credit losses was AED 129 million, a figure that remains within manageable limits and signals prudent risk management amid ongoing macroeconomic fluctuations.

The bank’s asset base expanded to AED 92 billion, a 9% growth compared to the first quarter of 2024. Customer deposits increased by 5% to AED 70 billion, with current and savings account balances forming 78% of total deposits, indicating continued customer confidence and loyalty. Financing receivables stood at AED 51 billion, up 6% from the previous year, signalling strong demand for retail and corporate financing.

Islamic banking products across consumer, SME, and corporate segments registered healthy uptake, supported by product innovation and the bank’s expanding digital footprint. Emirates Islamic has also ramped up investments in technology infrastructure to improve service delivery and enhance customer engagement through mobile and online platforms.

Emirates Islamic’s focus on ethical finance and Shariah-compliant services has positioned it well within the UAE’s growing Islamic finance ecosystem. The country continues to be a major hub for Islamic banking, which is gaining traction both regionally and globally. The bank’s growth mirrors broader trends in the sector, where increasing customer preference for Shariah-compliant solutions and strong regulatory support are bolstering market expansion.

Emirates Islamic’s capital adequacy ratio stood at a comfortable 18.4%, well above regulatory requirements, ensuring resilience and capacity for future growth. Liquidity coverage ratio remained strong at 161%, reflecting a solid funding base and proactive balance sheet management.

The bank’s digital strategy remains a core pillar of its long-term growth plans. Over the past year, Emirates Islamic has launched multiple enhancements to its mobile banking app, introduced AI-driven features for personalised financial services, and partnered with fintech players to expand its service offerings. These efforts have not only improved customer experience but have also helped in capturing a younger, tech-savvy demographic.

As part of its sustainability agenda, the bank reported progress on green finance initiatives and continues to integrate environmental, social, and governance principles into its lending and operational frameworks. The bank also highlighted its support for SMEs and community initiatives as part of its broader commitment to social responsibility.

Looking ahead, Emirates Islamic anticipates continued positive momentum, supported by favourable economic conditions in the UAE, ongoing investment in innovation, and a resilient customer base. The leadership expects the bank to remain well-positioned to navigate emerging challenges while delivering strong returns.

Bitcoin has surged past the $90,000 threshold, reaching $90,468 across major exchanges. This marks a significant rebound, occurring 46 days after the cryptocurrency last touched this level on March 7, 2025.

The rally is attributed to a combination of factors, including renewed institutional interest and favourable policy signals. The inauguration of President Donald Trump has introduced a more crypto-friendly regulatory environment. Notably, the administration’s proposal to establish a strategic Bitcoin reserve has been perceived as a bullish indicator by market participants.

Analysts have observed that the approval of multiple spot Bitcoin exchange-traded funds earlier this year has played a pivotal role in attracting substantial capital inflows. These ETFs have provided traditional investors with a regulated avenue to gain exposure to Bitcoin, thereby enhancing its legitimacy and appeal.

Market sentiment has also been influenced by macroeconomic indicators. The Consumer Price Index data released this month aligned with market expectations, suggesting a stabilising inflationary environment. This has bolstered investor confidence in risk assets, including cryptocurrencies.

Despite the upward trajectory, some caution remains. Betting markets indicate a 61% probability of Bitcoin reaching $110,000 within the year, with diminishing confidence in higher targets. Conversely, there is a notable expectation of potential pullbacks, with some forecasts suggesting a dip to around $70,000.

Technical analysts are closely monitoring key support and resistance levels. The $90,000–$91,000 range is identified as a critical support zone, while resistance is anticipated near the $95,000 mark. Momentum indicators, such as the Relative Strength Index , currently reflect a neutral stance, indicating a balanced market sentiment.

New Benchmark for Luxury Living in Majan, Dubai A boutique mid-rise with 60 residences, Estrella blends innovation, luxury, and a thoughtfully serene environment. Nexus Developer has officially launched ‘Estrella by Nexus’, a boutique residential project in Majan, Dubai, that introduces a new model for luxury living in low-rise communities. With just 60 high-end residences, the development represents a shift toward more personalized, well-designed living spaces in Dubai’s […]

Centralised finance lending has contracted sharply, with the total loan book falling to $11.2 billion by the end of 2024—a 68% decline from its 2022 peak of $34.8 billion. This downturn underscores the profound impact of regulatory tightening, shifting investor sentiment, and evolving risk management practices within the financial sector.

The dramatic reduction in CeFi lending is attributed to a confluence of factors. Regulatory authorities have implemented stringent measures to mitigate systemic risks, compelling financial institutions to reassess their exposure to high-risk lending. These measures have included increased capital requirements and enhanced scrutiny of lending practices, particularly concerning unsecured and high-yield loans.

Non-banking financial companies , often referred to as shadow banks, have been significantly affected. Loan growth among NBFCs moderated to 6.5% in the first half of fiscal year 2024–25, a notable decrease from previous periods. This deceleration is particularly evident among upper-layer NBFCs, which predominantly engage in retail lending. The Reserve Bank of India’s Financial Stability Report highlights that the growth of bank borrowings in NBFCs’ liabilities declined from 26% to 17%, indicating a shift in funding dynamics.

In response to these challenges, NBFCs are diversifying their funding sources. There has been a marked increase in the issuance of non-convertible debentures and a growing reliance on foreign currency borrowings. However, this shift introduces new risks, particularly related to currency fluctuations, which could affect the financial stability of these institutions.

The regulatory landscape has also prompted financial institutions to enhance their risk assessment frameworks. Banks are increasingly evaluating the carbon footprint of their loan portfolios, aligning with global environmental, social, and governance standards. This trend reflects a broader commitment to sustainable lending practices and a recognition of the long-term risks associated with climate change.

UBS Group AG is finalising a strategic partnership with Mumbai-based 360 One WAM Ltd., aiming to secure a 26% stake in the wealth management firm. This move is designed to enhance UBS’s presence in India’s expanding wealth management sector, particularly targeting high-net-worth individuals beyond its traditional ultra-high-net-worth clientele.

The Indian wealth management industry, valued at approximately $429 billion in 2023, is projected to grow at a compound annual rate of 4.6% between 2025 and 2029. UBS’s investment in 360 One WAM, which manages assets worth around $62.3 billion, aligns with its strategy to capitalise on this growth. The partnership is expected to provide UBS with local expertise and a broader client base, complementing its global wealth management operations.

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Aramco and BYD, two giants in their respective industries, have entered into a strategic partnership aimed at advancing new energy vehicle technologies. The collaboration is expected to drive innovation in the electric vehicle sector, integrating Aramco’s expertise in energy and BYD’s cutting-edge solutions in battery technology.

The partnership comes at a time when the global shift toward clean energy solutions is gaining momentum. With governments around the world pushing for reduced carbon emissions and an increasing focus on sustainable transportation, companies like Aramco and BYD are well-positioned to lead the way. The collaboration between these two firms will not only leverage their individual strengths but also contribute significantly to the transition toward a low-carbon future.

Aramco, long known for its dominance in the oil and gas sector, has increasingly invested in renewable energy technologies, recognising the growing importance of sustainable practices in the energy industry. As part of its diversification strategy, the company has ventured into hydrogen production, solar energy, and, more recently, electric vehicles. This move signals a shift in Aramco’s approach, with an eye on future-proofing its operations against an ever-evolving energy landscape.

BYD, based in China, has made remarkable strides in the development of electric vehicles and energy storage systems. Known for its innovation in power batteries, BYD has become a leader in the NEV space, developing everything from electric buses to passenger cars. Its established foothold in both the automotive and energy sectors gives it a significant advantage in pushing the boundaries of green technology. The company’s electric vehicles have gained a loyal customer base globally, particularly in markets like China and Europe, where demand for eco-friendly transportation solutions is surging.

The two companies are aiming to explore a wide range of opportunities within the electric vehicle market, including advancements in battery technology, energy storage, and vehicle charging infrastructure. Aramco’s expertise in the energy sector, particularly in the areas of refining, chemicals, and fuel technology, complements BYD’s proficiency in EV manufacturing and power batteries. By combining forces, the partnership aims to accelerate the deployment of high-performance, energy-efficient vehicles that can meet the demands of a more sustainable future.

As part of the agreement, Aramco and BYD will also look into the development of renewable energy-powered charging stations, further enhancing the sustainability of electric vehicles. This would involve the integration of solar power solutions into EV charging networks, reducing reliance on conventional grid power and cutting down on emissions associated with vehicle charging.

The collaboration between Aramco and BYD is poised to support the growing global adoption of electric vehicles. With transportation being one of the largest contributors to greenhouse gas emissions, the push for cleaner vehicles is essential in mitigating the effects of climate change. Governments worldwide are introducing stricter emission standards and providing incentives for electric vehicle adoption, creating a fertile environment for partnerships like the one between Aramco and BYD to flourish.

In addition to its environmental benefits, this collaboration also promises to have significant economic implications. The electric vehicle market is expected to experience substantial growth in the coming years, driven by technological advancements, government incentives, and increasing consumer demand for greener alternatives. By investing in electric vehicle infrastructure and technology, Aramco and BYD are positioning themselves to capitalise on this rapidly expanding market.

Aramco’s involvement in the electric vehicle sector also signals the company’s recognition of the need to diversify its business model. As the world moves toward a more sustainable energy future, companies in the fossil fuel industry are under increasing pressure to reduce their carbon footprints and adapt to new market realities. Through its partnership with BYD, Aramco is working to align itself with global energy transition trends, aiming to maintain its relevance in an energy landscape that is rapidly shifting away from traditional fossil fuels.

For BYD, the partnership with Aramco provides access to crucial resources and expertise, allowing the company to scale up its operations and expand its presence in new markets. Aramco’s extensive network and experience in the energy sector, along with its significant financial resources, will enable BYD to enhance its technological capabilities and accelerate the development of next-generation electric vehicles.

Matein Kalid Only the poetic genius of an Irishman can do justice to the epic Big Boy sumo wrestling match in history – between Shogun Trump and Sensei Powell-san as panic spreads at the speed of light across the digital arteries of the global banking village. W.B. Yeats’s immortal versus echo in my brain – things fall apart, the center can​not hold, mere anar​chy is loosed upon […]

A high-stakes bidding war is unfolding for PAL Cooling Holding , the district cooling subsidiary of Abu Dhabi’s Multiply Group, with global asset managers vying for a deal estimated at approximately $1 billion. Among the contenders are KKR, I Squared Capital, Investcorp, and CVC Capital Partners, the latter collaborating with Engie-backed National Central Cooling Company, known as Tabreed. Abu Dhabi’s energy firm TAQA is also reportedly evaluating a bid.

PCH, established in 2006, operates six state-of-the-art district cooling plants across Abu Dhabi, boasting a designed capacity of nearly 193,800 refrigeration tonnes . The company maintains long-term agreements with prominent developers such as Aldar Properties, Al Qudra, Al Tamouh Investment, and Reem Developers. Its services provide 24/7 chilled water for air conditioning to landmark residential, commercial, and mixed-use developments, contributing to the UAE’s strategy to reduce carbon emissions.

The sale of PCH aligns with Multiply Group’s broader strategy to capitalize on the construction boom in the UAE. The investment firm, controlled by International Holding Company and chaired by Sheikh Tahnoon bin Zayed Al Nahyan, is working with Standard Chartered Plc on the transaction. Sheikh Tahnoon, a key figure in the UAE’s ruling elite, oversees a sprawling business empire, including two sovereign wealth funds.

The district cooling sector in the Gulf region is experiencing significant growth, driven by the need for energy-efficient and environmentally friendly alternatives to traditional air conditioning. District cooling systems, which deliver chilled water via insulated pipes to cool buildings, are particularly suited to the region’s climate, where summer temperatures can exceed 50 degrees Celsius. These systems are approximately 50% more energy-efficient than conventional cooling methods, making them an attractive investment for firms focusing on sustainable infrastructure.

Tabreed, a major player in the district cooling industry, has been expanding its portfolio through strategic partnerships. The company, with significant shareholders including Mubadala and Engie , recently entered a joint venture with Dubai Holding Investments to provide district cooling services for Palm Jebel Ali in Dubai. This AED 1.5 billion project aims to deliver approximately 250,000 RTs of cooling capacity, with construction expected to commence in the second quarter of 2025 and the first cooling services anticipated by 2027.

Sobha Realty and Omniyat are exploring dollar-denominated sukuk issuances to bolster their financial strategies in Dubai’s evolving real estate landscape. Sobha Realty, a prominent luxury developer, has already made significant strides by issuing a $300 million sukuk in July 2023, which was later expanded by an additional $230 million in September 2024, bringing the total to $500 million. This sukuk, notable for its inclusion of a call […]

A strategic alliance between the Abu Dhabi Investment Office , the Department of Health – Abu Dhabi , and Hub71 has been formalised to accelerate the growth of HealthTech and life sciences startups through the newly established Health, Endurance, Longevity, and Medicine cluster. This initiative aims to position Abu Dhabi as a global centre for biotechnology, MedTech, and digital health innovation.

The HELM cluster is projected to contribute AED 94 billion to Abu Dhabi’s GDP and create 30,000 new jobs by 2045. Under the agreement, Hub71 will leverage its extensive venture capital partner network to showcase investment opportunities within the HELM cluster through targeted roadshows, networking engagements, and dedicated promotional initiatives.

The announcement was made during Abu Dhabi Global Health Week , an event that convenes global researchers, policymakers, healthcare professionals, investors, and entrepreneurs to address critical global health challenges. The 2025 edition of ADGHW, held from April 15-17 at the Abu Dhabi National Exhibition Centre, emphasised precision medicine, digital health, and artificial intelligence.

The HELM cluster complements existing initiatives such as HealthX, a startup programme developed in partnership with New York University Abu Dhabi and startAD. HealthX provides startups with access to world-class facilities, expert mentorship, and pilot opportunities, enabling the transition of innovative concepts to impactful healthcare solutions within Abu Dhabi’s ecosystem.

The Department of Health – Abu Dhabi has been recognised for its efforts in fostering a dynamic healthcare innovation ecosystem, receiving the Startup Ecosystem Stars Award 2024. Since 2021, the department has supported over 80 healthcare startups, contributing to an annual growth of 35.8 per cent in the life sciences sector and creating 926 specialised jobs.

Mashreqbank has successfully priced a $500 million Additional Tier 1 bond, marking its return to the debt capital markets after a two-year hiatus. The bond, offering a 7.125% annual coupon, achieved significant investor interest, with the order book peaking at $2.3 billion, representing a 4.4 times oversubscription. The issuance stands out as the first bank capital transaction from the UAE’s financial institutions group in 2024. Initial price […]

Matein Khalid Thank God my macro instinct flashed a “get out” SOS in late February and I dumped King Dollar for Bonnie King Charlie’s British pound before New Year late last year and thus averted fate worse than death/Matty miskeen. My macro guardian angel now whispers a few subliminal ideas. One, Chinese factories shed 20 million workers last week and hiring is down 30%. So the youth […]

Fifteen publicly listed Bitcoin mining firms collectively sold more than 40% of their mined BTC in March, marking the most significant monthly liquidation since October 2024. This trend underscores the mounting financial pressures faced by miners due to escalating operational costs and evolving market dynamics.

Marathon Digital, one of the largest Bitcoin mining companies, reported selling over 60% of its mined Bitcoin in May, amounting to 390 BTC out of 616 BTC produced. This move reflects a broader strategy among miners to liquidate assets in response to reduced profitability following the Bitcoin halving event in April, which cut mining rewards from 6.25 BTC to 3.125 BTC per block.

Other major players, such as Riot Platforms and CleanSpark, have adopted varied approaches. Riot Platforms disclosed no BTC sales in May despite producing 215 BTC, while CleanSpark sold only a small portion of its 417 BTC production. These decisions highlight the diverse strategies miners are employing to navigate the post-halving landscape.

The sell-off trend is not isolated to a few companies. In February, the combined market capitalization of 15 major Bitcoin mining stocks dropped by $13 billion, reflecting broader market volatility and the challenges miners face in maintaining profitability. Companies like Bitdeer and Hut 8 experienced significant declines in their stock prices, with Bitdeer leading the downturn with a 55% loss.

To mitigate these challenges, miners are exploring various strategies. Marathon Digital is expanding its operations overseas, partnering with the Ministry of Energy and Petroleum of the Republic of Kenya to optimize renewable energy projects. The company also initiated a pilot project in Paraguay to enhance its energy structure, aiming to have 50% of revenues coming from overseas by 2028.

Hut 8, in collaboration with Eric Trump, launched a new Bitcoin mining company named American Bitcoin. This venture focuses on building a significant Bitcoin reserve and plans to go public in the future to enhance capital access. Hut 8 will serve as American Bitcoin’s exclusive infrastructure and operating partner, indicating a strategic shift towards energy and digital infrastructure.

Film Finance Group International , a North Carolina-based innovator in the film finance sector, has unveiled plans to launch its ERC-20 FFG Token , a utility token designed to enhance transparency and efficiency in the film funding ecosystem. The announcement marks a pivotal step in the evolution of film financing, offering a blockchain-powered solution for a traditionally opaque industry.

FFGI’s decision to embrace blockchain technology stems from the desire to modernise and streamline the complex processes of film production financing. The $FFG token, built on the Ethereum network, is expected to provide a transparent, milestone-based funding mechanism for film projects, enabling direct participation from a global pool of investors. The token aims to ensure accountability and reduce the risks typically associated with film investments, which can be affected by unpredictable production challenges, budget overruns, or box-office failures.

The launch of the FFG Token aligns with a growing trend in both the film industry and the broader entertainment sector to integrate blockchain solutions for operational transparency. While film financing has long been dominated by high-net-worth individuals, institutional investors, and major production companies, FFGI is seeking to democratise access to capital, allowing smaller investors and enthusiasts of the medium to engage with and support projects at an unprecedented scale.

FFGI’s vision for its ERC-20 token is not just about financial transactions, but about creating a self-sustaining ecosystem. Token holders will have the opportunity to participate in the decision-making process for the funding of films, making it a truly community-driven platform. The milestone-based structure ensures that each phase of a project, from pre-production to post-production, is funded as it progresses, mitigating the risks of mismanagement and delays often encountered in traditional film financing.

The team behind FFGI comprises seasoned fintech professionals and film production veterans, blending expertise in financial technologies with in-depth knowledge of the film industry. This fusion of skills aims to create an asset-backed token that promises stability and growth for its holders. The $FFG token will provide access to a wide range of functionalities, including governance rights, access to exclusive content, and potential profits from the success of films financed through the platform.

As the use of blockchain technology in film production continues to expand, FFGI’s move to launch the FFG token places it at the forefront of this emerging trend. Blockchain’s potential for enhancing transparency and security in the film industry has already garnered attention from key industry stakeholders, including production companies, investors, and content creators. By leveraging smart contracts, FFGI aims to eliminate intermediaries, reducing the time and cost associated with traditional methods of film financing.

The FFGI platform is positioned to tackle several longstanding challenges within the industry. One of the key issues film financiers face is the difficulty in tracking project milestones and ensuring that funds are being allocated correctly. Traditional models have often relied on lengthy paperwork, complex reporting, and human oversight, which leaves room for error. Through the blockchain, FFGI will offer a more secure and efficient alternative that provides real-time data on the progress of a film and ensures that financial resources are distributed according to pre-established benchmarks.

Beyond operational improvements, the FFGI token also represents a shift in how film financing could become more accessible. Traditionally, only a select few have had the means to invest in large-scale film projects, with barriers to entry being high due to the capital-intensive nature of production. The $FFG token, however, promises to democratise film investment by allowing smaller, individual investors to participate in a growing marketplace. Investors can purchase tokens as a means of securing a stake in projects, potentially benefiting from the financial success of films they help fund.

As the film industry continues to evolve, the integration of blockchain technology could become a key driver of change. Tokenisation allows for greater liquidity, enabling faster and more efficient transactions between stakeholders. This, in turn, may lead to more fluid investments, increased funding for independent filmmakers, and greater flexibility in the way film financing is structured. FFGI’s $FFG token is well-positioned to take advantage of these developments, offering an innovative alternative to the traditional ways of financing film projects.

FFGI’s entry into the blockchain space comes at a time when the broader entertainment sector is exploring innovative solutions to address financing challenges. Major players in the industry, including studios, production companies, and streaming platforms, have shown increasing interest in the use of blockchain for rights management, content distribution, and audience engagement. By leveraging blockchain’s inherent capabilities for transparency and decentralisation, FFGI is poised to make a significant impact on the landscape of film financing.

Wassim Elassaad is a name known for luxury, refinement, and an unbreakable passion for excellence. From humble beginnings in Australia to becoming a forerunner in Dubai’s luxury lifestyle industry, Wassim has redefined what it means to provide the finest experiences and services to the ultra-wealthy. His path is more than just about business success; it is also about leaving a legacy based on the key qualities of […]

Local governments across China have turned to private companies to offload seized cryptocurrency assets in offshore markets, a move that has sparked concern amid the nation’s ongoing ban on crypto trading. These actions come as part of an effort to generate revenue during an economic slowdown, with figures showing the sale of approximately 15,000 BTC . Reports suggest that around 194,000 BTC are still held within the […]

BONK, a Solana-based meme coin, is experiencing a notable surge in market activity, driven by significant whale accumulation and bullish technical indicators. The token’s price has shown a strong upward trajectory, with analysts pointing to a potential double-bottom reversal pattern that could signal further gains. A prominent whale has recently invested $4.29 million to acquire 204 billion BONK tokens, increasing their holdings to a total value of […]

Dubai has launched the International Sports and Entertainment Zone Authority , marking the world’s first dedicated free zone cluster for the sports and entertainment sectors. Situated within the Dubai World Trade Centre Free Zone, ISEZA aims to streamline business licensing and foster a collaborative ecosystem for industry growth. ISEZA offers a unified platform for licensing across various domains, including sports management, event organization, talent representation, media broadcasting, […]

Global capital turned its back on ESG last year. But that shift, we believe, is temporary and mistaken. ESG investing should and will return to favour, not just because it’s aligned with the challenges and priorities of our time, but because it remains one of the most rational long-term strategies for investors and economies alike. The numbers from 2024 were stark. Global sustainable fund inflows halved. In […]

Insights on the Potential of Commercial Data: A Path to Enhanced Financing Efficiency and Financial Inclusion HONG KONG SAR – Media OutReach Newswire – 15 April 2025 – ​The World Internet Conference Asia-Pacific Summit 2025 held for the first time in Hong Kong. PAO Bank Limited (“PAObank”) has been invited to participate in the World Internet Conference Asia-Pacific Summit 2025, held for the first time in Hong […]

By Nitya Chakraborty Though there is a 90 day pause in Trump’s latest unilateral imposition of reciprocal tariffs on most of the countries, the trade war between the USA and China, the two largest economies of the world is in full steam imparting tremors in global trade and economy. Close advisers of Trump were expecting […]

Google will implement a new advertising policy across the European Union from April 23, mandating that all cryptocurrency-related advertisers be authorised under the Markets in Crypto-Assets regulation and certified by Google. This move aligns the tech giant’s advertising standards with the EU’s comprehensive crypto regulatory framework, aiming to enhance consumer protection and market integrity.

Under the updated policy, advertisers promoting crypto exchanges, wallets, or related services must obtain Google certification, which requires proof of authorisation as Crypto Asset Service Providers under MiCA. Non-compliance will trigger a minimum seven-day warning period before potential account suspension.

MiCA, fully applicable since December 2024, establishes a unified regulatory framework for crypto assets across the EU. It aims to streamline the adoption of blockchain and distributed ledger technology while safeguarding users and investors. The regulation mandates that CASPs adhere to stringent requirements, including capital reserves, governance standards, and consumer protection measures.

Google’s policy update reflects a broader industry trend towards stricter oversight of crypto advertising. The company had previously revised its policies in January 2025 for the UK market, requiring advertisers to be registered with the Financial Conduct Authority and certified by Google. Similar measures are now being extended to the EU, with specific transition periods for certain member states: Finland until June 30, 2025; France until June 30, 2026; and Germany until December 30, 2025.

The enforcement of these policies is expected to impact a wide range of crypto businesses operating within the EU. Advertisers must ensure compliance with both Google’s certification process and MiCA’s regulatory requirements to continue promoting their services on the platform. This dual-layered approach aims to mitigate risks associated with unregulated crypto promotions and enhance the overall trustworthiness of crypto-related advertisements.

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